This week we have already brought you the breakdown of how all the TV revenue was shared between the twenty Premier League clubs last season.
That included details of each of the five pots of money each club accessed, there were the same for each, whilst two pots of money were shared in different amounts to each club.
The two areas where clubs received varying amounts were due to:
Performance – where each club finished in the Premier League.
Popularity – how many times a club featured live on TV.
The clever people at football finance experts @Sportingintel have done some calculations and came up with the two columns of figures below, one showing what each club would have got if the entire TV money was purely based on where you finished in the league, then also if the money was shared only based on how often your club was shown live on TV.
As you can see, the figures produce vastly different results for a club such as Newcastle United based on last season.
NUFC actually received £77.8m from the Premier League TV deal, but using only TV popularity or achievement you get:
TV popularity £104.2m
Achievement (place in PL) £59.8m
That’s a difference of £44.4m. The biggest disparity of any club in the Premier League.
What it tells me is that Newcastle United are the biggest underachievers.
TV companies use Newcastle United rather than clubs such Villa, Stoke, Sunderland, Hull because people are interested in the club.
Fans of other clubs might take an interest because they want us to get beat but the fact remains, TV companies only put you are on based on what viewing figures they think will be attracted. This of course also reflecting the size of Newcastle’s fanbase compared to the other clubs.
The Champions Chelsea were only on live TV five more times than Newcastle, yet relegated Hull and Burnley were on twelve times less.
Once again, this all points to the fact that if Newcastle United were ran in an ambitious way, then just as under Sir Bobby and Kevin Keegan, our club is the one that has the potential to organically potentially break through into that top group of clubs, without massive injections of outside cash.
It wouldn’t/couldn’t happen overnight but using the TV deals plus the extra revenue Newcastle are capable of earning above most other clubs, it should mean that United are top 7 or 8 every season and then build from there.