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Newcastle United need to change the mood music

5 years ago

Newcastle United: A club in desperate need of some REAL good news

They need to shrug off the stench of disappointment. It clings to them like the foulest of odours. I certainly haven’t seen a club hierarchy quite like it. One that seems to specialise in negatives, inactivity and hamfisted public relations.

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Fans are used to this by now but it doesn’t get any less frustrating. When it comes to new players we’re always just ‘preparing a bid’, or are ‘monitoring’ or ‘set to be offered’. Can we see something real, please.

Just over a month ago our club was nearly relegated.

What was needed at that point was rapid action, what we might term some ‘quick win public relations’. All they had to do was get some transfer business done early to settle everyone down. I want to see transfers well-handled and concluded at a decent pace.

McClaren’s appointment was a small step in the right direction, but it is player recruitment that remains the sticking point, given the funds that the club have in the bank.

Sadly, I see no evidence they’re about to change, at a time when other teams are ploughing ahead with signings, our lot are standing still.

Someone suggested to me the other day that I need to be more patient when it comes to players arriving at Newcastle Utd. Hmmm. It’s a fair point, and I agree there remains time to get them over that now infamous ‘line’, which will go some way to appeasing supporters.

But this is Newcastle Utd under Mike Ashley that we’re talking about. They seem to be after people who don’t want to come, or they offer too small a fee for those who are reportedly keen on the move.

The local newspapers have given them an easy ride so far. The hacks would refute that claim, but I think there is scope to be more critical. Instead, I saw an article informing me that transfer window wasn’t open yet. Really? When other clubs have tied players down, both here in the UK and overseas.

Quite simply, this is a club that needs to change the mood music. They need to review the way they are going about transfers and turn the non-starters and disappointments into success stories.

Charnley needs to get his act together when it comes to the basic technique of getting players to join a club. It’s not rocket science but when it comes to negotiations we always fluff our lines.

I welcome the impending arrival of Ian Cathro as a first team coach. He has a good reputation, but let’s not kid ourselves that is the REAL good news we crave. What we want to see is a squad sufficiently strengthened in line with other clubs who seem to operate more shrewdly and effectively in the market.

The next three weeks are going to be massive. I don’t buy the line that there is plenty of time. If we don’t get some business done quickly we’ll drift and become an even less enticing option for quality football players.

Give us something to smile about for a change. Give us some REAL good news.

You can follow the author on Twitter @DavePunton


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