Asking all Newcastle fans: Did Mike Ashley’s interview convince you that he has changed direction and will now run the club on an ambitious basis? Vote now.

I’m not sure what was the biggest shock on Sunday: Newcastle winning by two goals for the first time at home this season, or Mike Ashley giving an interview pre-match.

From out of the blue, Mike Ashley turned up on Sky Sports to give a televised interview.

Below is what the club owner actually said but there has been much debate since, as to whether this is a genuine change in direction of the running of the club. Vote below at the end of the interveiw.


Mike Ashley speaking to Sky Sports:

How disappointed to find Newcastle in this situation?

I could’t have really imagined it from Christmas. Didn’t anticipate we would be even near this situation so obviously after the last sort of couple of weeks I’m still a little bit shocked by where we find ourselves today.

Who is responsible? The manager, the fans, players or does it stop at your door?

My door.

What is next?

If you are talking about investing in the club, I will continue the policy of investing in the football club.

Even if it relegated?

If there is such a thing as you are able to guarantee promotion then I would like to say I will guarantee that.

The only positive is that we have got the club on a very sound financial footing. We are able to spend relatively and punch above our weight now with the current financial situation the club finds itself in.

If you hadn’t come into the club, where would they be?

Not as strong financially. I’m going to add, that that isn’t really good enough. It’s no good having the horse and cart scenario. We may have the cart financially but we are now going to bolt the horse on. And we’re going to.

What is your message for the fans?

Today we don’t need to be unlucky…not today. From this day forward we will definitely be making our own luck.

What is your ambition now?

To win something definitely, and by the way, I shall not be selling it until I do.

So the club’s not for sale?

Not at any price. When I say win something, if we ever get in the position of a Champions League place, that also qualifies as winning something.

What about appointments of managers and so on?

It is Lee Charnley and the football board that make those decisions, as it was Derek Llambias who brought in Alan Pardew. I will not be picking the next manager – it is not what I do.

My job is to make sure that they have the maximum financial resources and it is their job to get the best pound for pound value out of those resources.

To be categorically clear, I am not going anywhere until we win something.

Vote now below.


  • StephenBowers

    Can’t we have a third option to vote on “don’t know”.

  • IainT0842

    I genuinely thought nothing could surprise me any more. Firstly the fact Ashley went on camera and did an interview surprised me and secondly that so many people seemed to be taken in by it and think it’s a new dawn

  • RexN

    The biggest surprise is that Ashley used “continue” and “investment” in the same sentence.

    We can’t judge now, we can only think about judging when a new manager is appointed, consider the evidence when the transfer window closes and come to a conclusion when we see what happens in the cups.

  • Numero1

    Which manager available would ppl think would suit us better?

  • RexN

    Numero1 For starters, I tipped di Matteo a while ago, not that I like him but that he is a winner and has learned from mistakes made in the Premier League. Klopp is available, Laudrup is approachable. If Ashley didn’t mean what he says, Ketsbaia is an affordable shot.

  • Tony79

    I think the protests have forced his hand.  However i also think this was tactical by him in case we went down that day, we didn;t, so who knows.

    Either way, i’m boycotting next season, have jacked in me season ticket and i;m not going back until either Ashley has gone or he lives up to his word and starts treating us like a football club and not a business plan.

    But i have learnt that protest definitely works. So well done everyone who has boycotted, protested and campaigned these last few weeks.  Job half done, lets set it up

  • LeazesEnder

    StephenBowers No

  • tino o

    These fools have had since January to find a new manager they are not to be trusted. If it is all on charnley we are stuffed the first job should be to replace him he is clueless. The transfer window will be run down with the usual [email protected] of trying to get the right man I don’t trust these lot to have a clue about who would be the right choice already having employed kinnear twice pardew and letting the idiot carver loose on the team!

  • BartonoftheBrow

    Been proved in a Court of law the man will lie to us fans,Bishop must of been working overtime to put together,not. lol,but can i also ask this? were were all of you when the protests began ?,because by my reckoning there was only a couple of hundred of us if that!! pointless calling and groaning at Mr Tubbs and Penfold if you all sod off at the end of the game!!,am sorry but we the fans are allowing the Git to laugh at us,can you imagine sunday 5pm,boardroom,Tubbs looks out as us protesting….is that it he would of thought,i can do as i please…….AND THE MAJORITY OF US ARE ALLOWING IT,SHAME ON YOU ALL!”!

  • Sickandtiredstill

    RexN I’d suggest the same nonsense has already started, Rex. 
    The Ronnie Gill stating that Charnley ‘won’t be rushed’ into a decision, believe it or not. I mean, the guy has only had since Dec 29th and armed with a list of 80+ candidates!
    The fact he even remains in place as a MD with this degree of say is enough of an indicator to me already.
    Let;s not forget the rearranged FF still hasn’t taken place – that’s how much interest they have in the supporters concerns.

  • RexN

    Sickandtiredstill RexN Fair points. If Ashley has any sense, he will either be getting in someone above Charnley or a decent Football Director alongside.

    I always like to give people a chance to rehabilitate before going in with all guns blazing.

  • Sickandtiredstill

    RexN Noble thoughts, but I can’t share the rehabilitation thoughts.

    Even in his ‘interview’ he tried to deflect the recruitment of Carver and Pardew onto Charnley and Llambias – as if they don’t actually consult with him and gain his approval. And of course they were both appointed by him to start with.

    He is after all part of the same ‘football board’ he was talking of. If he leaves the same people and model in place that has resulted in this mess, it’s just not possible they will do a better job. They’ll just make more expensive mistakes.

  • Sickandtiredstill

    BartonoftheBrow Agree with you, mate. I admit to not being there as I voted with my feet (and seat) earlier in the year. I was at the boycott though, but the fact remains, if we like it or not, the vast majoirty of support just don;t seem to give a toss enough to actually do anything at all.

  • Ashley’s party political broadcast, er sorry, … I mean, Ashley’s interview has been misinterpreted. This is what Ashley actually said, “I will continue the policy of investing in the football club.”  A minority of naive fans and media reporters have interpreted this to mean we are now going to spend big.
    However, the key word is ‘continue’. Things are going to continue as they currently are.  Nothing is going to change. Ashley has openly admitted that in the interview. He clearly used the word ‘continue’.
    The word I want to hear is ‘change’. That’s what the club needs. Not ‘continue’ but ‘change’.

  • NottsToon

    Is the last 8 years not enough of a chance like?

  • wakey

    I can’t actually believe some people think he was being genuine?! This is what he said in 2009 after we were relegated…sound familiar?

    “Seeing Newcastle United relegated from the Premier League has been a catastrophe for us all.
    “I fully accept that mistakes were made during this and previous seasons and I am very sorry for that.
    “I would like to say sorry to our magnificent supporters who have turned up in their thousands, home and away, up and down the country and who have given the team amazing backing throughout.
    “And I would also say sorry to all of the Club’s hard-working staff, who have gone about their jobs all year long.
    “Bringing Alan Shearer back to Newcastle United was the best decision I have made. Alan and his staff did all they could to try and keep us up in the short space of time they had.
    “Talks are now ongoing between us about how we can take this Club forward again.”

  • eamonn81

    Well at we’ve now achieved the Llambias “5-year plan” of emulating Aston Villa, maybe next season we’ll be following them down into the Championship. So disappointed to see he’s not going anywhere, was hoping this was the announcement he was making before the game, couldn’t hear what he was saying in the SJP concourse.

     Fool me once, shame on you; fool me twice, shame on me.

  • GToon

    A manager who would introduce a style of play like Swansea. If we rely on a manager who brings in big names then Ashley will sell them. We need a style that is made up of players who are almost anonymous cogs in the machine who can be replaced and sold without any impact. But we need a plan and a decent coach. We need a manager who will try and create something at SJP. I did hope Gullit was that person but I was wrong. My feeling is that if we need to buy big players or get a big name manager in then we are doomed to more unfulfilled promises. Maybe Slaven Bilic. Maybe Laudrup. But if I could choose anybody it would be Howe from Bournemouth. They play great footy and are a proper team.

  • GToon

    Or that he will spend now but will want it all back later on.

  • CMRowley

    NUFC Tips This is exactly what I came to say.  When you look through the transcript, nothing Ashley says is in anyway indicating a change.  It screams business as usual.

  • foggy

    The chronicle reckons that carver will still be at the toon come July when training resumes and also the toon aren’t going to be appoint a new manager anytime soon.
    FFS they’ve had 5 bloody months to get a new manager.
    More lies and smokescreens.
    Incompetence knows no bounds when it comes to Charnley / Ashley.

  • Numero1

    GToon what about Paul Clement or Karanka? They got experience and know the Spanish market.

  • prestondave

    Its all down to interpretation and the lack/use of key words. Im not going to break his speech down but the words can be looked on in different ways which tells me that nothing is changing and he is waiting for you to renew before dropping the “bombshell” on you that Charver the self proclaimed coach in the world is all they could get within the relative spend budget that they have. There are so many things unclear in this speech which is what fatty is good at .Smoke and mirrors at its finest. What is so difficult about “We are going to invest massively in this club so we dont find ourselves in this position again. And Im starting by bringing in an experienced Manager who will be able to bring quality players in.” There, Ive said it so why couldnt he.?

  • geordie4567

    A better third option would be:
    I’ll believe it when I see it… and only then after the January window and FA Cup 3rd round… maybe

  • Hughie

    Delayed coach recruitment equals no say in early player recruitment . Anyone taking the job will want that say!! At least there may be some hope that Carver will be demoted or even sacked if it is true that Charnley tried to bring McLaren in for 3 games, Lets hope they have now realised that we need a completely new coaching team. Finishing with the second and third worst goals against tally in the last 2 seasons says it all. It is not just the players, there are fundamental flaws with the coaching system, and a complete lack of imagination and flexibility during games. Clear all the coaching staff out from the Under 21’s upwards.

  • Chemical Dave

    Over 30% of fans would believe him if he said the moon was made of cream cheese… just before he ate it of course.

  • Michael Maximus Moose

    Chemical Dave

    Yum Yum

  • Michael Maximus Moose

    Tony Blair tried the 3rd option Look what happened there, WAR

  • Jarra MIck

    Remains to be seen what will happen but it is reasonable to look upon anything he says with deep suspicion. Based on what has gone before you would be a fool not to. Unfortunately a very high percentage of our fans want to believe and Ashley feeds on that as he has always done. Expect the worst and hope for the best is my mantra.

  • stepaylor

    i think him going on tv and actually talking has bought him some time for alot of people. If he fails to deliver in this window in strengthening the squad considerably then there will be a rebellion.

    I think alot of us are watching and waiting to see what happens.

    What worries me is when he said that he doesnt choose who the manager is? Then who does? Are we expected to believe that Lee Charnley, a man with zero football knowledge is the main decision maker in possibly the most important decision the club has to make?

    Laudrup for me (got to agree with Keegan)

  • Porciestreet

    More than likely just another g-up for season ticket sales.

  • mrkgw

    Who knows what will happen. But, Mike Ashley has finally spoken and so, I am willing to give him another chance. As someone has already said on this site, lets try to generate some positivity and perhaps, we will see some progress. I’m still relieved that we stayed up – hopefully, the club will take drastic action and make significant changes for the better. I have criticised previously though, never cast personal insults. Frankly, some of the comments aimed at Ashley (since his Sky interview) are nothing short of a disgrace. I was previously a supporter of the Ashley out campaign but that open letter yesterday was embarrasing.

  • mrkgw

    Porciestreet. I always agree wholeheartedly with you and you may well be right here. I hope nevertheless that Ashleys words on Sunday were genuine and that the club will undergo significant investment. Remember the words ‘we have the cart – its now time to bolt on the horse…’ – lets hope that its some horse!

  • GToon

    True, but I’d like a new style rather than a big name manager. Look at Swansea. They have had 4 managers recently (Rodgers, Laudrup, Martinez and Monk) and continued to play the same way, winning a cup and doing well in the league along the way. They have sold players too, replaced them for less money and continued to do well. How much to rebuild us for a top five finish and how much to buy Swansea FC?

  • toon tony

    Unless he’s been visited by the ghost of Jacob Marley ..then I don’t think he’s changed overnight from someone who said ” cups are not a priority ” to ” won’t be going anywhere till we’ve won something “. I also echo with Shearer on MOTD saying “don’t sell your best players “. Unfortunately I wouldn’t trust him as far as I could throw him. …unless it’s downwards …from the Tyne Bridge. .

  • sickchip

    Not convinced now – after reading this:

    If they’re really guaranteeing Carver a role as assistant next season the club can go and F off.
    Carver and his crew have been there for years and are clearly part of the problem. Carver is one egotistical little prick.

  • Jail for Ashley

    Pure guff. A rehearsed stunt to try and quell any dissent that was on the cards after the game. David Craig has admitted Ashley had his own agenda and was very probably handed that list of questions to ask. Ashley said nothing definitive in his spiel other than he’s not planning on going anywhere. I was filled with nothing but absolute dread when he said he wasn’t going to sell until we’d won something.

  • sickchip

    No way Garde, Laudrup, or any decent manager would accept working with Carver and the rest of bonehead coaches presently incumbent – so it looks like Derby reject McClaren is the height of our ambitions – PATHETIC!

  • Porciestreet

    Following on from your comment, If you recall that way back when he first arrrived and the then mission statement was that “As a club we should be able to wipe our own nose “before we go any where and maybe, perhaps he reckons the nose is now clean enough (financially) to be able to take that first step as a totally self financing unit. There is no doubting the fact that fiscally we are as sound as any club out there (iif not the soundest ) and more than capable of holding our own, given the structure of things are such that this kind of progress is  achievable
    .Time will tell of course but as ever, trepidation is every Newcastle fan’s watchword.

  • mrkgw

    Fingers crossed. Thats all that we can do for the moment. I suspect that the Managerial appointment will say much. I do hope that its not Carver as his record quite simply wasnt good enough. Everyone has their view and if I could pick ‘anyone’ it would be Keegan! Absolutely no chance of that happening though…..

  • GToon

    Derby, Real Madrid and a few other clubs have already made a move. Why is Carver still in charge? Already we are behind the game. Who should any agent contact at managerless Newcastle?

  • GToon

    I love the bit about the club being “adamant they will not be rushed”! I wonder what the record actually is for looking for a manager. We must be close to it by now. And they wonder why people protest.

  • toon tony

    SPEND! ! Ashley SPEND! !!!!!!

  • GToon

    What needed to happen today or yesterday was for Carver to be given the sack if the momentum of the Kings speech is to be kept up. However, we start hearing horror stories about the club not being rushed and Carver still being in the frame. Oh dear.

  • Toon Magpie

    It is not what he says it is what he does. If he does invest and bring in a good manager not Carver and we compete I will believe but they are just words in the aether at the moment and could go either way. It is good he has address the issues of the fans now to put his money where his mouth is.

  • Toon Magpie

    HIS idea of winning something is top 4 and he would leave us so don’t ever expect to finish in top 4 under Ashley as his next statement says he isn’t selling for any price.
    We have been conned lads.

  • TheBoneYard

    GToon Yep 5 months is a bit knee jerky… no rush make sure we get the right man………and oh yessssss…….just when you thought it couldn’t get any worse…………..itssssssssss…………..brolly wolly

  • Toon Magpie

    He won’t sell up until we win something(including getting in Champions league) which means we won’t win anything or get into Champions league. He does not want to sell at any price.
    At best Europa cup to relegation fodder and possibly a yoyo club to keep his money flowing into his pocket.
    My guess ambition to Ashley is mid table also ran football club.

  • Andgeo

    His idea of investment and our idea of investment are very different!!!

  • Andgeo

    The problem would appear to be that Ashley is leaving the day to day running of things to Penfold but penfold can’t do anything without fatty. Deadlock!!! The only time we have seen things moving swiftly was that January when sissoko and debuchy were signed. Ashley got involved in that window which illustrates the problem. He needs to personally appoint a top manager and give them a budget then let them get on with it. Penfold and charver should already be out the door!!!

  • Toon Magpie

    I thought a good investment is £60-£100 million this summer. Will he spend that much or is it going to be another £40million with players being sold at profit and replacing them. My guess is the latter, hope I am wrong but history tells us different.

  • Toon Magpie

    The cart is our money and the horse is ridden by Ashley straight to his bank account.

  • GToon

    Aye it’s interesting to hear Ashley say the blame lies at his door but what is it that he thinks he got wrong? We know what we think but I don’t know what he thinks. The worry for me is that he thinks it’s nowt to do with Carver. Any other club would have sacked him immediately, just like West Ham did with cow head. This is the one time I think Ashley needs to be business like and act quickly.

  • BartonoftheBrow

    Sickandtiredstill BartonoftheBrow unfortunatly m8,your right,i was at the game more for the protest than anything else,and to be honest what a let down it was :( ,i’m not connected to any of the groups,jst a fan of 40 years who has really had enough,and some of us think he coming out and finaly speaking makes what he said the truth ?,hadaway and sh$%e,as i said can jst imagine him and Charnley watching us protest from the boardroom watever and thinking pathetic,look at those mugs,we can do as we please.

  • sickchip

    Doesn’t matter how much he spends if, as looks likely, the dream team of McClaren and Carver are going to be at the helm.
    Does anybody running the club know anything about football?

  • Toon Magpie

    Gtoon is right, Carver should have been sacked if Ashley is serious He kept us up with Pardew’s points and could have even lost and we would have stay up proving he is useless and not the man to take this club forward. No credit for survival should be given to Carver.

  • fromtheheed

    When the cameras focused on Ashley it appeared he was kicking every ball. He couldn’t have been anything but impressed with the support and passion from fans and blown away by the atmosphere. 
    He must, at some stage thought, wow! what if we were successful.
    Sir Bobby Robson, Shearer and a number of columnists have of late written articles about how as kids they went to watch the Toon and fell in love. 
    Surely, Ashley must have savoured the emotion throughout the game, finally realizing what it is that make us Geordies so passionate about our club. 
    Let’s hope he enjoyed the exhilarating climax to our season and wants it week after week.
    He can achieve this by committing to Newcastle.

  • Conman

    The big problem is that after eight years of lies and let downs. Do we just drop our guard and say ok,thanks Mike.
    I just cannot believe it.

  • Sickandtiredstill

    fromtheheed It’s been said before and by quite a few, but the fact is the majority do not like, trust nor believe him. There’s many reasons in 8 years not to.

    That said, if he actually bothered trying to do what he again says he will do, that would change very quickly. Give us a team who competes, is ambitious and plays football, managed by someone capable of producing that on the pitch. 

    Sadly, that seems to be against the very model he personally believes in, which is why we have cronies running the Club on his say so. He clearly stated 7 years ago that allowing a manager to dictate things and buy and sell was going to stop, and it certainly has.

    Trouble is, what he put in place has turned out to be worse and has cost more than actually trying would have (the pay offs for Big Sam, Houghton, KK, Mort, Verete, Jimenez, Wise, Llambias). What he needs to do are the very things he will not be able to bring himself to do. That is why I personally don’t believe anything great is going to happen under him at any time.

    I hope for NUFC, all supporters and the future ones, that I am wrong. But 3 mins on tv after 8 years is not going to change that opinion in a hurry. 

    I for one will follow only in the press and on tv until this parasite has gone as I’ll never forget what he;s done.

  • toontom68

    I find it amazing that 35% of those answering this poll have fallen for this pathetic excuse of a PR stunt.

  • toontom68

    fromtheheed He kicked every ball because he was potentially about to lose £80-100m due to his own stupidity. If anyone thinks it will have made him think of us as anything other than a big old advert for SD,you are incredibly gullible.

  • dav_art

    I’d really like to believe him because I think he meant what he said in the interview, but I think I’ll reserve judgement until after the summer.

  • dav_art

    NUFC Tips  Whilst I believe Mike Ashley was genuine, you’ve picked up on a very important point. 

    That word ‘continue’ really worries me too. 

    I hope it was a slip of the tongue but we will see come August.

  • v0ices

    Jail for Ashley i take some comfort from the fact the mans a proven liar that he may sell up and leave if things get ugly for him. Cant see him staying if the club starts to cost him money and not have premier league status for promotion SD.

  • Kevin Halliday

    This man has the power, entirely in his own hands, to make himself a legend in The Toon. He has the resources to never have to dip into his own pocket, to charge his other company, rightly, for advertising services duly rendered, and to allow this club to grow due to it’s own financial performance which ALL of the previous owners could never have been able to even dream of. He chooses not to, wants everyone to suffer because we called him a couple of nasty names, and he deserves more, and keeps employing “men” in positions of power and authority that they have no real experience of, simply because they are his “pals”. He just needs the will to find a proper “football man/men” that will work for the good of both parties and ALL his Toon-related problems would disappear and our club, and he’ could start enjoying a healthy relationship with the fans and the wider region as a whole. It is a matter of HUGE regret that so far he has proven to be such a muppet that he can’t or won’t see this. Such a crying shame.

  • Kevin Halliday

    No it did not. To paraphrase a wise proverb, Trust not the one who says he cares, trust him who shows he does.