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Mike Ashley hosting Sports Direct party at St. James’ Park this week

6 years ago

Mike Ashley will host a party for his Sports Direct people at St. James’ Park this coming week.

The event will go ahead whether or not Newcastle United are relegated this afternoon.

If the worst does happen between 3pm and 5pm today, I think ‘Dancing on the grave of Newcastle United’ would be the only description available.

The Mail have broken the story and they report that coaches will carry staff up from the Sports Direct headquarters at Shirebrook in Mansfield.

The event is billed as the ‘annual conference’ for Sports Direct but is basically a day out for a lot of Ashley’s trusted employees, with food, drink and entertainment laid on.

Mike Ashley’s people will also get the chance to play on the pitch, where only days before Newcastle’s fate, either way, was sealed.

The yearly do hasn’t been widely reported in the past but it hasn’t been a closely guarded secret either.

The Mail report that past events have seen Ian Rush and John Barnes making appearances, whilst the BBC’s Dan Walker hosted it in 2013.

Obviously this time, if relegation became a reality then it would be a very very bad taste scenario for Newcastle fans.

The Sports Direct top staff partying at the business/football club that underpins their success with all the free advertising. At the very time that NUFC has collapsed due to under investment from the person who controls both companies.

Any significant delay if hosting the event at St. James’ Park would be impractical, as the pitch needs to be relaid for next season as soon as possible.


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