The ASA (Advertising Standards Authority) have confirmed they are investigating claims that Mike Ashley’s Sports Direct have misled customers.

They received complaints that the Sports Direct website has claimed that the new Rangers replica shirt has been reduced from £59.99 to £47.99, when in fact it had always been at this lower price.

Only two weeks ago, Sports Direct hit back at claims made in a TV documentary over its pricing policy.

The ASA have confirmed that their initial findings have convinced them that the matter needs to be fully investigated and that they will be contacting Sports Direct, before eventually announcing their findings.

An ASA spokesperson said:

“I can confirm that we are formally investigating whether the savings claim for a Rangers home shirt on the Sportsdirect.com website is misleading.

“We will publish our findings in due course.”



  • Bettyswallocks22

    ShyteDirect .con. Continue to be investigated by the authorities thanks to Ashley Out.com, HWTF ETC.
    keep up the good work everyone and make him squirm.

  • LeazesEnder

    Its like sticking the ‘Spirit of Ecstasy’ on the bonnet of a Rover and charging a Rover price, and some people think they have a bargain Roller!…..

    ….They are paying the price of branding on cheaply made goods, I hope they look at the BBC’s Inside Out programme on Ashley too…. that showed the discount labels were attached in the Factory in Asia….

    …. if that isn’t misleading then I don’t know what is!

  • Michael Maximus Moose

    Fatty wont give a toss about a few grand fine when he`s raking in millions

  • ilullissat

    Adidas threatened to withhold stock a while ago from his stores because the way their brand was just chucked in.He was told to display the Stock in a tidy way and not like a jumble sale

  • Hetton Mag

    I wish the ASA would investigate him for falsely claiming Nufc is a premier league football team.

  • Deltic13

    He also did or still might have shares in adidas aswell Mr ilullissat. The man is a parasite as well as a crook.

  • Sickandtiredstill

    Deltic13 This spat with Adidas is why he now promotes Puma, and not coincidentally, we and RFC play in their kit. Its understood he / SD have a far better deal with them than Adidas, surprise surprise. Fascinating story that actually – Puma was started by the brother of the Adidas owner after they fell out.

  • Sickandtiredstill

    As the RFC retail deal makes the Club pay full retail price to SD for any unsold stock, I presume we have to do the same (?). Would be good to find out what that figure is exactly.

  • Paul Patterson

    Well he ‘s already been proven to have misled Kevin Keegan, the media and fans BY A COURT.

    So nothing surprises . .

  • If we’re going to get rid of Mike Ashley then I reckon there’s an outside chance something along these lines, only bigger, could possibly be how we do it.
    He’s so arrogant that he could easily slip up and get caught doing something he shouldn’t. Just look at the way he totally ignores the SFA rules, and the way the club admitted in Keegan’s court case that lying to fans was part of their marketing strategy.
    When you live your life regarding laws as ‘optional’, it’s only a matter of time before karma eventually catches up with you.

  • Sickandtiredstill

    NUFC Tips I agree. The City has long been unimpressed with Corporate Governance at SD and Ashley’s almost complete control over what is a PLC. The fact is they have not had a Director of Finance for almost 18 months which has allowed Ashley to deals as he see’s fit (Tesco, Debenhams, HoF, RFC etc) all which have happened on his say during this time.

    We all can see he does as he wishes and listens to no one, believing he knows best. This is the man who got where he is now by grassing up other people for ‘price fixing’ and now he enjoys a complete sporting retail monopoly in this country. 

    I prey it all comes back to bite him in the [email protected] big time and the more people look into his dealings the better.

  • Bornunderabigbluestar

    Well I was misled each time I bought a season ticket, I thought I would be watching competitive football, not corporate profit football

  • ilullissat

    Sickandtiredstill Deltic13 He also increased his shareholding in Adidas in retaliation,threatening to launch a takeover bid,a bully if ever there was one