Over the last few weeks, I think it is fair to say that the pressure on the board and management of NUFC has never been greater.

Sure there may have been greater outpourings of anger when Keegan was forced out, the feeling of total and utter abandonment may have been more pronounced after the 2009 relegation debacle, but those were local issues. They were felt keenly in the city of Newcastle Upon Tyne but nothing more than a side interest for the rest of the footballing world.

(To feature like Notts, send in your articles for our website to [email protected] – all views those of the author etc etc)<

The difference now is that the attention is focused much further afield than just within sight of St James’ Park, finally the media in general are paying proper attention.

Pundits seem to actually be beginning to understand what has happened and continues to happen whilst TV shows (like the Dispatches programme on Channel 4 last Monday night) are pushing Mike Ashley, S***** D***** and Newcastle United into the public consciousness, maybe for all the wrong reasons but possibly at exactly the right time.

I spend a disproportionate amount of time surfing the web, I read football sites and forums from all over the world as well as general news sites. I can tell you that the feeling from elsewhere is revulsion for what Ashley has done to the employees and suppliers of S***** D***** and the fans of both Newcastle United and Rangers.

However, there is always a question to be asked. People who have only recently became aware of the dissatisfaction on Tyneside always come back to the same point, ‘If it has been this bad for so long then why have they put up with it?’, a damned good question.

Let’s take off our black and white glasses for a moment and put ourselves firmly into the shoes of someone not associated with Newcastle United, someone with only a passing interest in football….an accountant perhaps.

It must seem very odd to this person that there is such apparent resentment from the fans and yet they dutifully fill the ground every week, why would they?

If they want rid of the owner then surely they can see that continuing to support his business is not the way to go? How can they tell him that they hate him with their words, but carry on filling his stadium and buying his product with their actions, very contradictory actions is it not?

I also read many posters on here calling for the views of every fan to be respected, but isn’t that just a little bit of a cop out? Isn’t that like respecting your neighbour’s right to give a burglar a hand with your plasma screen into the back of their nicked Transit van?

If their views and actions actively damage the future of the club by continuing to validate the current ownership then why should we respect them? Why should I not dismiss and ridicule them?

I’ve been told that by taking a confrontational stance that I will actually drive people away from the protest and into the loving bosom of the owner. As if he hasn’t already confronted and affronted every single man, woman and child on Tyneside with his total lack of respect for history and heritage of Newcastle United.

As if my words on here are somehow more likely to cause continued support for the owner than his actions of belittling and cheapening the name of the football club are to cause hatred. Unbelievable.

The pressure is currently intense, never have so many fans United against the current regime. only to be met with a wall of silence (unless someone dares to insult S***** D*****).

However, still there are at least 30,000 who don’t see that. They don’t see that by uniting behind the banner of Mike Ashley, under the guise of Newcastle United, that ultimately it is they who will seal our fate.

They who have the chance to save the club and they who by their apathy and inaction will lead to the continuation of what is.

Until finally the walls collapse in on themselves and those who spent years warning about us becoming ‘another Portsmouth or Leeds’ without Ashley’s business acumen, will actually have helped to preside over exactly that.



  • Tony79

    Aye its definitely the long game now with Ashley.  Menlo passion now is to campaign to get him out and link with other fan groups around wider issues that are destroying the soul of our game.

    Fan anger and action is breaking out everywhere.  We just get him out otherwise our club continues to slowly die. There is no other way.  Get involved.  Ashley out!

  • LeazesEnder

    A very good article my old friend.

  • bill black

    Hit the nail on the head well done. After the seasons over I am looking forward to how we screw him up in the states pre season sales tour then when he goes I will go back to following the football.

  • Conman

    Absolutely great read Notts Toon. I agree 100% with everything you have written.
    I stopped going two years ago now and my place has been taken by others. That’s fine but until we all unite and show solidarity, we are doomed to failure and putting up with the fcb empire pulling all the strings.
    The fans that still go are part of this regime. They have to be. They are quite happy to go along, sit quietly, bend over, take one and then go home and mark another notch on the bedpost of another match attended. I did the same until after 35 years, I’d had enough.
    We all need to make stand or we’ll still be an advertising billboard for Shite Direct in 5 years time.

  • Great article Notts Toon, you/we have gone from individual little ants to the beginning of an army. I don’t believe Ashley has any animosity towards us , we just weren’t a consideration in his commercial plan . I’ve got to say  I’m a much happier bunny now than I was 2 months ago despite the threat of relegation.  Unity .

  • radgiegadgie

    Total bollox – going to watch the match that you paid for with your hard earned money is a choice, not a crime.  Not sure where your moral compass is at?

    I do agree that paying to watch something that you do not enjoy, out of some daft sense of duty or loyalty is just that, daft.

  • DavidDrape

    another great post Notts Toon. you say it from the heart and how it is – all credit to you and loads of great points. I personally after the lack of interest in the march and the cardiff game when most stayed in the ground have lost a lot of faith in my fellow supporters. i used to think the vast majority of toon fans were like minded fans who wanted the best for our club & felt the same way but as we know this is not the case. things will never ever be the same for me & i admire anyone doing their bit. living in durham i obviously speak to mackems often and have some good mackem friends and they can see it clearly what ashley is doing and done.

  • DavidDrape

    Conman exactly.  i accuse those same fans of not caring enough

  • DavidDrape

    Tony79 well said Tony and many success’s as well. lets see what comes out of the gen election re football fans and we will soon see if it was waffle for winning votes as well

  • Harry Todd

    Suggest you buy the club and sort everything out as sick of reading your posts.Ashley put £265m into the club so far you have put in nothing .Either buy him out with surplus cash to buy top players or keep your comments to yourself.
    Again all words no action get your consortium together £300m minimum so get on with it .

  • Morpeth mag

    I don’t believe that there are still people who support ashley, after the Dispaches programme and how are club has been run,, I don’t want to believe that the directors of the club would actually put a plant on this or any other Webb site, but to come out with the ridiculous statement “either buy him out blah blah blah or keep your comments to yourself” it makes me start to think maybe they have?

  • radgiegadgie

    Morpeth mag I don’t agree with Harry telling people to keep their comments to themselves, the club is a shambles and people have every right to express their dissatisfaction with that.  Free speech and all that…

    However, there is a valid point behind this all, Ashley is the one who has sank a lot of money in the club and stands to lose the most out of relegation which is now a real threat.

    The other point is that it is in fact his club, our choice is to walk away or, in fact pony up 300m.  Otherwise it’s a question of dealing with it.  Protests express unhappiness but I am not sure it will effect the guy’s strategy.

    He wants something between the situation the club is in now (utter crapness) and where most realistic fans would like it to be, taking a few risks (with the odd decent transfer and some cup runs).

    My prediction, assuming Carver the half wit does not get us relegated, is that there will be enough money spent in the Summer so that most fans continue to turn up and support the team but, no more than that.

  • Brown Bottle

    Morpeth mag …..Keith Bishop and his dark arts have shills on all fans’ forums. They constantly insult fans with their pro-Ashley agenda and, to be honest, stick out like a sore thumb. Take the nutcase you’ve replied to for instance. Pulled the 265 number directly out of his ringpiece. Absolutely no basis in fact, just patronising andcondescending drivel.

  • MilitantGeordie

    Harry Todd Shush. Your disgusting comment about Cancer and Jonas Gutierrez means your opinion is worthless on here. Stop changing your name and grow up.

  • MilitantGeordie

    You’ll never get every Geordie in the ground to boycott because it goes against everything we’ve ever known. We are proud and passionate about the club and not supporting the club even for a brief period is seen by some as turning traitor. Even if he sold all the first team, gave carver the academy kids to work with next year, changed the stadium name to ‘ big mike’s money machine’ and changed the kit to blue and red stripes you would still get some fans turning up spouting ‘ support the team not the regime.. howay the lads etc etc ‘
    So far the Ashley Out campaign has had reasonable success as Notts Toon has said in this article. We need to keep up the pressure and hope some of the ones sitting quietly on a saturday in the Wonga tops are inspired to join the fight, starve mike of money and force real change. One thing is for sure.. We can’t tolerate this exploitation and destruction of the club forever because one day people will wake up without a club and say ‘ i wish i had done something about it when i had the chance’
    Now is the time!

  • Sickandtiredstill

    Just keep reading Carvers insane ramblings.
    If Keith Bishop and the Club are standing behind this utter insanity then it just proves how totally disconnected they all are – from reality!

  • Sickandtiredstill

    Harry Todd Dip [email protected] The majority of us have put in a lifetime of support and wages.

  • Cornflake

    Clearly the best message is to start protests constantly outside the sports direct stores.  I think I’ve heard a few people talk about it, I do think this is the best way to get at Ashley.  Might not change Newcastle, but at least it’ll hurt his pockets truly.

  • Mark Jackson

    How does that saying go ‘community is blind but to all those it binds’

  • A lex

    Outstanding article.
    I also find myself having no respect whatsoever for fans who prop up Ashley’s gradual destruction of the club and heritage. I feel gutted and sorry that we have such people………..they should be ashamed of themselves.
    Ashley is a nightmare that can be ended if we all unite against him.

  • paul janes

    Yes that’ll be right support the regime

  • RitchieForster

    I believe it’s partly because people don’t want to give up their seat in case the good times come back and they lose them. It’s was so much easier in ‘the old days’ when you stood in your favourite position, you just turned up and stood where you had to. Over the years I’ve had, what could be considered as great seats but to be honest it’s better to ‘watch’ the match on TV. Being at the ground is best for the atmosphere, the banter & the craic …. & sadly there has been very little of that over the last few years.

  • Morpeth mag

    Mike Ashley Might have sunk a lot of money into the club,,,BUT he has reaped the benefits. Don’t underestimate how much the free advertising has meant to him,, it’s been worth hundreds of millions to his company, if not billions. The club has not been alowed to pay of any off this “interest free loan” also he owns 55% of the company, should we not have received 45% of the advertising revenue? This loan is ridiculous it should be wiped from the accounts, when he took over, our loan to the bank was round about 70 million, easily repayable from advertising fees, we now owe him almost double this without paying any of it off and he is wanting 250 to 300 million for the club ( but I don’t believe he has ever wanted to sell), liverpool only cost 300 million,,,,yet we still recieve no revenue from advertising?…
    Next your prediction is that we will have enough money to spend, in your prediction, what is ENOUGH money, I’ll tell you what we need FACT,!! a minimum of 12/15 players as with the players leaving ( through contracts running out sold etc) and the ones being left not good enough, we have NO squad to compete or even survive in the premiership,, at a conservative say 5 to 10 million per player does your prediction show that ashley will spend from 75 to 150 million? Because will spend no more than 34 million plus maybe what is pulled in off sales of our better players and that is max,,that is my prediction,, more off CARRS LITTLE GEMS,,
    I repeat I still cannot believe that there are people on here or any other webb site backing ashley, he has been in our club for one reason and one reason only, to advertise his company,,
    Wake up and smell the coffee!!!!!!!

  • ilullissat

    Customers stopped shopping at Tesco in their millions so they had to do something about it to try and get them back.Newcastle United don’t need to do that because their customers just turn up anyway

  • LeazesEnder

    ilullissat Thats because its OUR club.

  • BangaWally

    Harry Todd suggest you wake up and smell the coffee.

  • Demented_Man

    Harry Todd Go and drown yourself son.  It will be a benefaction to humanity.

  • David Pickering

    I won’t bore you with a lengthy response. Just to say a well written and exciting article, which gets to the heart of the matter. All those fans who continue to sit on their hands on their seats at St James’ Park. These are as culpable as those running the club for the further benefit of a Fat cat Fatman. Just a thought. If Premier League rules allowed, how long would it be before Newcastle United became Sports Direct United or Sports Direct of Newcastle??? Yes. No longer than 30 seconds.

  • Tony79

    Brown Bottle Morpeth mag Aye too right.

    Its actually fairly standard corporate policy to make your company sound good online social forums.

    Russia, UK and US governments also do it.  If someone’s comment seems, shall we say, a little unbelievable it probably is.

    beware Ashley Shills.

  • Mister Tee

    Why is it £300million minimum?
    Ashley has not put £265million INTO the club has he?
    He paid £134million for it and then, in no small part due to his own terrible decisions, put £120million in to stabilise after relegation.
    Obviously the handcuffs that went around NUFCs wrists after this “interest free” loan is that he is allowed to have Sports Direct plastered all over the place with little or no other adverts.
    NUFC get nothing in the way of money from Sports Direct for this and Ashley wins both ways – he still reckons he should be fully paid back for his loan, with no personal accountability for his actions in 2009, AND he also gets millions of pounds worth of free advertising season after season.

  • Mister Tee

    Yes, Ashley “sank” some money into the club but for what means?
    He will want it all back though won’t he?
    Did he really think this through before he bought us?
    Did he ever think to himself that, at one point or another, he might have to put his hand into his own pocket?
    Surely that is the same for every person who ever buys anything be it a house, a car or a football club?
    You are the owner.
    You are responsible for it.
    You are responsible for its upkeep.
    It might cost you money.
    You are right that he will get more money for it if it is in the Premier League but unfortunately he will have to allow the club to spend some of its money to stay there.
    What is the point of a Premier League football club struggling along at the bottom of the table with a frighteningly small squad but with £34million in the bank?
    What is he playing at?
    And people are saying he should expect £300million back if, or when, he wants to sell?

  • Tony79

    Mister Tee This guy is an Ashley troll.  Don;t bite.  He’s everywhere spouting the same old shite

  • Phildene

    @leazes enders. It’s is NOT our club anymore and hasn’t been for the past 8 years! That’s the whole point of the argument. It’s Mike Ashleys club and the people who at still going are doing more harm than good sitting in their rose tinted glasses. All you’re doing is supporting Mike ashley and not nufc

  • Phildene

    @ A lex -well said mate!

  • NottsToon

    Phildene He was being sarcastic.

  • NottsToon

    Thanks Chaps.

  • pot

    Harry Todd Are you Penfold?. While I support every action taken against MA, I think the time has come to look closer to home. 

    If as has been suggested in the media that it was Penfold who repeatedly assured MA that we would not get relegated and [email protected] was a safe pair of hands who would see us comfortably through until the end of the season, I’m sorry but how wrong was he!!!. For me the fans should be calling for his head, he spent 31 days in Jan allegedly looking through 80 CV’s  to appoint the best person as our new Head Coach……………………………………….REALLY, 31 days of sitting on your hands and the recommending [email protected], I’m sorry but bollox.

    If this is the guy who runs the club on a daily basis and has the ear of MA, were doomed. I’ve accepted that MA won’t leave and will sell when HE want’s too and not when the fans demand it, so I think Penfold has to go first. 

    Why don’t we change him for somebody who know football and can actually see the [email protected] that is served up every game and has the bollox to tell MA that we need to change [email protected] regardless of how long of a contract he has left. 

    It’s all well and good demanding MA leave, which he won’t, why would he???, he still has 40k+ showing up every week “supporting the team, not the regime” bollox and he won’t kill his own cashcow.

    Penfold has to leave first. The next Fans forum meeting have the perfect opportunity to demand that he resigns as he is as much to blame for his Jan inactivity as anybody else, if he won’t then the full board should resign, NOW that would grab some headline and add to the pressure that is already being applied.

  • pot

    Harry Todd  Are you Penfold?. While I support every action taken against MA, I think the time has come to look closer to home. 

    If as has been suggested in the media that it was Penfold who repeatedly assured MA that we would not get relegated and [email protected] was a safe pair of hands who would see us comfortably through until the end of the season, I’m sorry but how wrong was he!!!. For me the fans should be calling for his head, he spent 31 days in Jan allegedly looking through 80 CV’s  to appoint the best person as our new Head Coach……………………………………….REALLY, 31 days of sitting on your hands and the recommending [email protected], I’m sorry but bollox.

    If this is the guy who runs the club on a daily basis and has the ear of MA, were doomed. I’ve accepted that MA won’t leave and will sell when HE want’s too and not when the fans demand it, so I think Penfold has to go first. 

    Why don’t we change him for somebody who know football and can actually see the [email protected] that is served up every game and has the bollox to tell MA that we need to change [email protected] regardless of how long of a contract he has left. 

    It’s all well and good demanding MA leave, which he won’t, why would he???, he still has 40k+ showing up every week “supporting the team, not the regime” bollox and he won’t kill his own cashcow.

    Penfold has to leave first. The next Fans forum meeting have the perfect opportunity to demand that he resigns as he is as much to blame for his Jan inactivity as anybody else, if he won’t then the full board should resign, NOW that would grab some headline and add to the pressure that is already being applied.

  • A lex

    pot Harry Todd Some good points here.
    Ashley always surrounds himself with ‘yes men’ because it suits his management style. However, as we can all see through his countless flawed appointments over 8 years, these ‘yes men’ generally don’t have an effing clue.
    But, as I’ve said, they manage to deliver the minimum spec that Ashley needs.
    Don’t be too negative on Ashley going only when HE wants. More of this pressure and ‘bad craic’, we can help make up his kind that he wants to go.

  • pot

    A lex pot Harry Todd Im sorry and I would love to believe that but Ashley will only leave when he want too, he owns the club, he’s raking in huge profits from us and is getting countless millions in free advertising, why would he leave?. 

    I watched the dispatches program and my first thought was when was he last at that warehouse!! probably a long time ago and it was clearly stated that it was the agency’s that were sacking the staff NOT MA directly, so he’s already got deniability, I imagine there’s probably 3 layers of people between him and the agency’s and he’d believe what he’s being told, at NUFC there’s only Penfold whispering bollox in his ear, SO he has to be held accountable for the daily fook ups of the club first, before the fans even get to MA. 

    I think its about time that the fans actually looked at the club directly and identified who on a daily basis is failing us. For me Penfold comes top of that list, quickly followed by Graham Carr, who everybody thinks is a master in unearthing gems, but when you look at his track record we’ve wasted a lot of money buying substandard players and maybe have 1 who we can sell at a big profit.

    I agree that MA surrounds himself with yes me, but I think it would be really interesting to see how loyal MA would be if there was a concerted effort to get Penfold out, my guess is he would be thrown under the first bus that passed STJ, the same as he did with JFK when he sold Cabaye for less than MA wanted.

    We have to start with little steps, let’s sort out the daily running of the club and get footballing people in post who will tell MA that [email protected] is useless and needs to be replaced because he isn’t listening to 40+k every week.