The Ashley Out campaign have hit back at the club following Newcastle United’s embarrassingly feeble response to the Channel 4 expose on Sports Direct and Mike Ashley.

In an open letter to the NUFC head of media, use those awkward things called ‘facts’ to undermine Ashley and the club’s stance.

Here is the open letter to Wendy Taylor and interesting to see if they get a response….

Dear Wendy (an open letter to Wendy Taylor, NUFC Head of Media)


Dear Ms Taylor, note with interest the statements released by Newcastle United Football Club yesterday evening and earlier today in response to Channel 4’s Dispatches programme titled “The Secrets of Sports Direct” that was broadcast yesterday at 8pm.

Firstly, we would like to applaud the club’s ability to react with urgency and determination when it considers its dignity as a proud institution under threat.

That said, we do consider it remarkable that a slight inaccuracy about Sports Direct’s relationship with the club has brought about this resolve, and not the fact that thousands of the club’s fans are turning their backs to the club in disgust.

Or the fact that the decision to weaken the squad and not appoint a proper manager leaves the club on the brink of another relegation. Or even the fact that its chosen “interim” manager has hurled abuse at the club’s fans for the second time this season.

Of particular interest in the Club’s statement was that “in the Club’s view, the broadcaster deliberately misled Newcastle United supporters and provided yet another example of erroneous media reporting which only serves to further antagonise fans”.

A rather ironic stance coming from the current administration at the club, considering they have previously admitted in the Premier League Manager’s Arbitration Tribunal that they had “repeatedly and intentionally misled the press, public and the fans of Newcastle United”.

We regret not contacting the club prior to the launch of our website to allow it to comment on its contents, but we realise it is better late than never and we certainly would not want any information on our website to be “wholly inaccurate”.

To avoid falling foul of the thorough scrutiny the club seemingly applies in its public relations, we have to date published 37 articles on our website and we assure you we have earnestly endeavoured to ensure all articles are factually correct with sources referenced where applicable.

In the spirit of your club statement we appreciate that “Newcastle United would like to clarify the facts for the benefit of supporters”, such as:

The fact that the club’s debt has almost doubled since Mike Ashley’s takeover

The fact that the club’s commercial and matchday revenue has declined since Mike Ashley’s takeover, staggeringly countering the trend of other Premier League clubs

The fact that on average since Mike Ashley’s takeover the club has lost five league positions

The fact that in the 13 years before Mike Ashley’s takeover Newcastle United played in Europe no less than 9 times (3CL, 6 Uefa/CWC) whereas since it has qualified for Europe only once

The fact that in the 13 years before Mike Ashley’s takeover Newcastle United reached the last 8 of domestic cup competitions no less than 11 times (2 finals, 2 SF, 7 QF), whereas since it has reached beyond the fourth round only once hereby offers you an invite to provide comment on the published articles on our website so that we may rectify any factual inaccuracies as long as accurate information is provided to counter any errors.

Should we not receive a response within 7 days of the date of this correspondence we will assume that all content on our website is 100% factually correct to the satisfaction of Newcastle United Football Club.

Yours sincerely,

To keep in touch with the campaign website go to and follow on Twitter @AshleyOutdotcom


  • Jail for Ashley

    Somehow got a feeling we won’t be reading a statement from the club within hours of this being released and definitely not twice.
    Get the slimy barstewards out of our club.

  • IainT0842

    They won’t respond to that. It doesn’t suit Fat Mikes agenda. NUFC is nothing but a billboard to him as proven on Monday night.

  • Sickandtiredstill

    In response to their statement (the Club’s) I’d like to be told factually
    a) what was Club merchandising/retail worth before Ashley arrived (if not 3.4 million as stated by Simon Bird)
    b) what profit did that generate
    c) how much does merchandising/retail now cost the Club
    d) How much profit does it now contribute to the Club
    e) does the Club have to pay full retail price to SD for any unsold merchandise

  • LeazesEnder

    Sickandtiredstill ….and why does it have to pay full retail price…. because that contains a ‘profit’ margin for Sports Direct?

  • Peter Nealon

    Should get this printed as a full page advert in one of the national newspapers see if the club respond then!!

  • RexN

    Is Wendy still at the club? Rumour has it that she has agreed to move to Crystal Palace.

  • Morpeth mag

    This is a really good well written response, can this not be sent to the national media? Or to Channel 4 Dispaches team?

  • Consett Mag

    That’s a decent article of correspondence, though I doubt it will be answered.
    The pressing and only concern for Ashley now is to hang on to next seasons TV money.
    Charnley and JC being replaced forthwith would be a start.

  • dude 1

    Good luck in getting a reply from these lot the only reason they put out a press statement in the first place was because our beloved leader was not a happy bunny when his SD [email protected] was attacked on TV
    When has this club ever informed or told the fans the truth

  • NotFatFreddy

    Is this ‘the’ Wendy from ‘neverland’, the supposed magical place where Peter Pan built her a ‘Wendy House’?…or is this the never land under Mike Ashley?

    Never show any ambition
    Never appoint another quality manager
    Never spend big money
    Never sign star players
    Never aim for any cup
    Never aim above 10th
    Never excite the punters
    Never give a tinkerbell about the fans
    Never sell the cash cow

    You’d think a billionaire would have wanted to make us a magical place rather than

  • Seventy2

    Not that the club statements contain any facts, or truth, it is highly surprising that they can quickly respond twice to a programme about another company. But not directly answer the questions put forward by our very own Fan Forum.

  • Sickandtiredstill

    LeazesEnder Sickandtiredstill Or why the 2012 accounts showed ‘Goods for Resale’ of only 974,000 and only 659,000 for 2011?
    Just to be clear, the Club submits TWO sets of accounts. Newcastle United Limited AND Newcastle United Football Company Ltd.
    Like everything Ashley, things just don’t seem to add up and are made as unclear as possible.

  • Sickandtiredstill

    Seventy2 And again totally ignore answering why SD, a PLC, pays nothing at all for advertising. 
    The official response in previous Fans Forum was –
    AMc: “We learned recently that Sports Direct don’t pay for stadium advertising. Has a new sponsor been lined up for next season who will pay?”
    The board outlined that the club is constantly working to bring in sponsors across all platforms and that if a company is willing to pay, the club will secure the right sponsor at the right value. It was outlined that partnering big brands is not straightforward and that multi-million pound partnership deals do take time.
    So, in 8 years, the Club/Ashley has been unable/unwilling to find ANY company or companys willing to pay for ground advertising?
    Hahaha, that’s as comical as it sounds!

  • Gaffa201

    Bold statement to declare a lack of response means this site is 100% accurate!

  • DownUnderMag

    We need some national media coverage, the facts are there until disputed and as such I feel it represents a huge opportunity for the press not tied to NUFC (aka The Chronicle and Journal who seemingly owe there existence to this football club and will tow the company line as much as possible to secure future “exclusives”) to pull up some truly awful stats.  God knows what would happen if this was their beloved Liverpool or ManUtd that was going through this…

  • Fozzyworld

    NUFCTheMag TaylorandBesty You can’t defend the indefensible. But it’s a hoot watching them squirm.

  • Demented_Man

    RexN I’d love her job.  Getting paid a sack load of money for doing sod all.  Press officer?  You must be joking.

  • magpiefifer

    Well balanced letter,,making the salient points to this odious regime currently ruining (not running!) OUR club.
    I don’t expect to see a reply – how can this shower even try to justify their incompetence – oh,maybe they could be ‘creative’ with their untruths again!!

  • ilullissat

    DownUnderMag I don’t think the Chronicle of old would have been bullied like this.There is a saying “to report the news without fear or favour”Even our “local”paper can’t be trusted

  • Andgeo

    Excellent! Great approach, won’t be holding my breath waiting for a response like!!

  • Westwood McKeag

    Well done to AshleyOut. I along with many others look forward to the response from NUFC’s Media Relations people

  • Jarra MIck

    Jackie can you explain how the club’s debt has doubled? It’s a staggering fact but I’m not sure where it comes from?

  • robbie_philpott

    Alant1301 claim Mike Ashley to be.