Despite reports of the US based Discovery Network (Eurosport owners) and beIN Sports supposedly being interested in competing for them, the UK TV rights for the Premier League have been retained by Sky Sports and BT Sport.
The deal announced today is for three years starting with the 2016/17 season, in total the Premier League will bank £5.13billion and remember the overseas deals are still to be announced.
The new deal represents a massive increase of around 70% on the current UK rights deals which pays £3billion over three years.
The previous one before that was £1.77billion, an astonishing rise in such a short space of time.
There were seven packages of matches and Sky are once again the dominant partner, they secured five of the seven and will show 126 matches per season, while BT Sport will broadcast 42 live games.
If the overseas deals show a similar 70% increase, the £77.4m that Mike Ashley banked last season from Newcastle United’s Premier League broadcasting, for a similar performance you would be looking at a figure of around £130m in 2016/17.
Richard Scudamore , Premier League Chief Executive, said:
“Premier League clubs deliver competitive and compelling football to fans in stadiums and on television, driving interest levels to new heights.”
“This outcome provides a degree of certainty so clubs can continue to invest and run themselves in a sustainable manner; it also allows us to start planning how the Premier League can continue to support the rest of the football pyramid from the grassroots upwards.
“This structure also allows us to strike a balance between match-attending fans and those who choose to watch on television. Keeping grounds full is a priority for the Premier League and our clubs, and I am sure the flexible ticketing policies that have helped keep attendances so high will continue to develop.”
Check out this article from earlier revealing how much more Newcastle and rest of PL get already compared to other European clubs.