New analysis of top companies has shown that Mike Ashley’s Sports Direct is ranked 98 out of 100 when it comes to making pension contributions for staff.

The FTSE 100 top companies were looked at and while on average businesses contributed £2,920 per employee to staff pension pots, Ashley’s Sports Direct put in only £82 a year.

The research by Banc De Binary found that only two other companies paid out less on pensions on average, these were G4S and Antonfagasta. However, those who commissioned the report pointed out that these two companies employed large number s in developing nations, where pension rights aren’t as common….a bit like at Sports Direct!

Mike Ashley has managed this ranking of 98 out of 100 because he employs a massive proportion of staff on zero hours contracts, which meant that Sports Direct weren’t obliged to automatically enrol those many thousands of staff on the recently implemented workplace pension schemes.

Newcastle fans and now those at Rangers think they have it bad being under the control of Mike Ashley, but just imagine what it must be like for most of the tens of thousands who work for him.

Actually, imagine this group of people, those who support Newcastle or Rangers and also work for Mike Ashley on zero hours contracts. I bet life for them is just one big laugh.


  • partworntyres

    I wish ashley had put carver on a zero hours contract!

  • Porciestreet

    How do you know he’s not…? I would venture to say that Charver will work for absolutely anything for that position.

  • Another highly informative football article…

  • StephenBowers

    No pockets in shrouds MikeU0001f637

  • Demented_Man

    SD are also facing a possible bill of £10 million regarding a claim from staff on zero hours contracts for bonuses that were not paid to them.

  • Porciestreet

    StephenBowers It’s the shroud we need steve, he can take his lousy money with him and keep it where he likes.

  • Sickandtiredstill

    Roberts Grey Pants How about the fact that the NZ friendlies that John and Liam were flying to see also  involved Oldham and Sheff Weds? We also hosted Rangers for a friendly.
    All in the pocket of Sports Direct thanks to Ashley. Football was last on the list, only more SD brand  promotion, not NUFC’s.

  • Sickandtiredstill ???

  • Sickandtiredstill

    Roberts Grey Pants Sickandtiredstill The point being it’s all football related. It’s indicative of how Ashley runs his business, us included.
    Can’t separate any of it.

  • Sickandtiredstill I disagree I am afraid, people go on about how they hate Sports Direct etc yet nearly every article on here is about it or Ashley rather than the actual football or anything remotely to do with the club.

    I’ll be honest I don’t care what kind of pension contributions SD employees get. I don’t get any pension contributions with my job, do the Mag want to run a piece on that??

  • Sickandtiredstill id also love some some clarification about where the NZ friendlies come into this as I don’t follow that bit either…

  • Sickandtiredstill

    Roberts Grey Pants Sickandtiredstill if you wish to think that SD are not involved in this football club, how it is ran and why, then there’s nothing I can do about that.
    You’re next post shows you can’t make that link. Arranging a tournament based on which other clubs he has retail deals with, just as he did with us and Rangers.
    Anything to do with NUFC is inextricably linked to Ashley’s SD.

  • Brownale69

    hees on a five year deal till 2020. God knows how much thats worth, dont suppose youd walk out on that and if he gets the sack, so what! 5 years wages in ya hand Thank you very much!

  • Sickandtiredstill At no point did I say SD are not involved with the club, the point I am making is on a football forum I am not bothered about hearing about every little thing SD does. What they pay their shop employees doesn’t concern me and it baffles me why people feel the need to comment on any little thing to do with SD.
    As with the NZ tournament – I had no idea that SD had anything to do with Sydney FC or Wellington FC – if that is the case then you learn something new every day. That tournament definitely didn’t involve Oldham or Sheff Wed though if that is what you were implying.

  • Sickandtiredstill

    Roberts Grey Pants Sickandtiredstill My fault in explaining that badly.

    “So Newcastle United will appear at the SportsDirect.Com Arena against Oldham (who will be wearing shirts produced by Mike Ashley’s Sondico brand and with Sports Direct as shirt sponsors) on Tuesday night ,before heading off to New Zealand on Friday to play against teams from Australia and New Zealand, where Sports Direct just happen to be targeting as major growth areas for their business and brands.
    Newcastle United once again just a small pawn in Mike Ashley’s business empire, the football club giving worldwide exposure to SD and all of the other Ashley brands, with no income coming into the club.”

  • stevennufc

    StephenBowers How much material in a shroud that size!!

  • PeterWD

    Zero hours’ contracts have nothing to do with whether an employer pays pension contributions; or, at least, not much.  All employers now have to automatically enrol employees who earn £10,000 a year and are aged between 22 and state retirement age.
    Retailers who offer only zero hours to zero hours employees will have zero sales and will go bust so it’s a bit more complex than it first appears.
    In the UK, it is rightly unlawful to offer different terms and conditions of employment to part time staff than to full time staff so lots of businesses provide zero hours contracts to staff even though they may be working 35-45 hours a week all the time because they also have ‘part time staff who work very few hours.
    Thus, the single mum who works only in school hours in term time may not work at school holidays or at weekends and needs a zero hours contract as it gives her flexibility to cut hours around childcare.  An A level student may only work a Saturday, will then try and work all the hours available during college/school holidays but won’t work at all when revising for exams so also benefits from zero hours contracts.  If an employer was to try and force such employees into a rigid shift pattern, everyone will lose out.
    I suspect that Sports Direct are being assessed on the old rules which meant that employers did not have to offer any pensions to anyone, but that isn’t much help in the debate.
    Ashley is breaking the connection between fans and the community and the sooner he goes the better but he is better than nearly all his predecessors; he is just the least worst in a long list however bad he may be

  • Sickandtiredstill

    PeterWD The least worst?

    We have the same level of debt, if not more, as when he bought the club. 
    The club has given away its retail and merchandising operation to Sports Direct, along with providing free advertising for them. 
    He’s sold the only piece of land left that the club could build on if they wished to expand further.
    In 8 years he has only just begun to exceed the turnover which the club had prior to his arrival.
    Commercial revenue has fallen since he bought the club and even the latest accounts are expected to show an increase to levels we had before his arrival.

    That’s before we even get to the football and his way of managing the football side of things and his utterly bizarre staffing ideas (Jimenez, Verete, Llambias, Wise, Kinnear, Charnley, Pardew).

    I think you are being way too light on how bad the man is and has been..

  • Chemical Dave

    Roberts Grey Pants Sickandtiredstill 
    why don’t you run a piece on it, we’ll let you know if we think it’s as relative to nufc as sportsdirect. Crack on…

  • Blue Star Club

    Would love to agree with you PeterWD but then we’d both be wrong. Ashley is the worst thing to happen to NUFC in the 50 years I’ve been going. At least the others, incl Rutherford, McKeag, Seymour, Westwood wanted success.
    You’re also wrong about his deployment of zero hours contracts. There may be the odd employee who requires flexibility (which is arranged by more scrupulous employers in other ways) but the vast vast majority of SD employees have no option but to accept zero hours contracts. This saves the greediest most odious fat man in the world a few more pounds while providing no guarantee of work for employees preventing them from obtaining mortgages etc. the man is a legalised thief.

  • DavidDrape

    i hope his brand continues to be effected by all the negative publicity. NUFCs brand  used to mean something to me but not anymore as simply don’t feel any attachment to it, not like in the past i would feel quite protective of it. we have some great companies in the NE who care and treasure there brand name (many of who are in the top 100 if not the best) but i don’t suppose ashley will gan along the street to see how its done and ow to treat people. i still can’t believe us football fans are letting him walk all over us by gannin to SJP. we should not just be standing up for our club and how crap it is at the moment but we should be putting pressure on the club to pay its employees a fair hourly wage. at the end of the day he will try and get away with as much as he possibly can

  • Thing I find funny about articles like this where everybody is acting all concerned about Sports Direct employees is that I guarantee if all this money Fat Mike was saving/making was being ploughed into buying new players for NUFC nobody would give a damn about these employees contracts or pensions….

  • Sickandtiredstill

    Roberts Grey Pants Considering he is running this club like any other part of his business, and the effects of that are plain to see, I am surprised why even a few bother to defend the bloke.