When it comes to social media, Newcastle United are rock bottom of the table.
Ironically, the club have been patting themselves on the back for attracting their 500,000th Twitter follower, in the same week that it has been revealed that they are trailing behind every one of their competitors.
The Deloitte football rich list has been published and United had the 19th biggest turnover in the world.
The report revealed other information about the clubs with the top twenty turnovers, for example Newcastle United had the eighth biggest support of the twenty clubs, as usual showing the only thing that does make our football club ‘big’.
However, when it comes to Facebook and Twitter, it is once again embarrassingly clear how amateurish and under funded everything is under Mike Ashley, with Newcastle placed number 20 out of 20.
(Thanks to Digisport for the table)
Considering that the UK per head of population uses Facebook and Twitter more than any of the other countries that have clubs in the top 20, it is particularly disappointing. Especially when ever Everton are outperforming our club.
Major clubs see social media as a vital way to grow their clubs and are building up massive underlying strength for the future, while sadly Mike Ashley has no interest whatsoever in the long-term health of NUFC.
Not only refusing to put suitable resources into growing this area but not so long ago he actually axed staff from the media department at St. James’ Park, whilst every other major club is throwing cash and resources at this important area.
The trouble is sadly that too many fans and much of the media doesn’t question what the club say or look outside at the bigger picture. Yes Newcastle United might pat themselves on the back for having more Facebook/Twitter followers than Hartlepool, Gateshead or Sunderland, but as the Deloitte football rich list finances show, United should be competing at a much higher level in every area.