Mike Ashley is selling 15.4m shares in Sports Direct, a deal that is expected to net around £117m at Tuesday’s closing share price.

As a measure of his immense wealth, the deal will mean his stake in SD will only reduce from 57.7% to 55%.

mike ashleyReuters have reported that Goldman Sachs have been employed by Ashley to sell the shareholding and they will go to institutional investors, with the sale going through ASAP.

The last time when Mike Ashley sold part of his Sports Direct stake in April, it had a big negative effect on the share price.

At the moment it is unclear just how much of the £117m Ashley will invest in the Newcastle United playing squad…

Life just gets better and better for Mike Ashley despite the minor irritation of Rangers, even getting £3.5m for the disposal of Alan Pardew.

The Newcastle United financials for 2013/14 are also due to be released shortly and are expected to show a profit of around £50m for last season.

  • Brownale69

    Now what? Buy Rangers?

  • ToonBano

    Just look at the numbers in this. Someone tell me how this man can’t bring himself to spend some money on the team he owns to get it into Champions League?!!! Tell me.

    Over £100million for just 2 percent. Unbelievable.

  • northernirishtoon

    Can’t buy rangers till he sells us which isn’t gonna happen anytime soon.
    Why own rangers over Newcastle? It would take him 10 years to earn at rangers what he could at newcatsle in a year

  • toonintexas

    He will give rangers 10 million and we just wait for a gamechanger he is a cancer to our proud club

  • A lex

    Must have got the pie bill in from the local butchers.

  • Sickandtiredstill

    By the excellent George Caulkin of The Times –  http://www.reddit.com/r/NUFC/comments/2syl3w/george_caulkin_black_and_white_is_a_grey_purgatory/

  • amacdee

    “At the moment it is unclear just how much of the £117m Ashley will invest in the Newcastle United playing squad…”
    Actually it is transparently clear Fatman wont be putting any of that into NUFC. He has the Rangers project which is his priority right now. As I said earlier he can pick up the Ibrox mob for around £20m in total. If they rise into the SPL next season, he’ll be a couple of seasons away from regular CL football and the attendant advertising bonanza for a fraction of the cost of owning NUFC.

  • radgiegadgie

    amacdee I think Jackie was kidding.

    Curious though, he does not need that for Rangers from what I gather and I reckon he could likely take some money out of NUFC (loan or dividend) if he wanted as I agree the profit is likely to have gone up with the TV deal and relatively modest net expenditure (I am sure the money grabbing agents got more than we think in the summer).

    He is either planning his next distressed asset purchase or, squirreling some away for his pension fund.

    Alas, I also doubt that he about to bend the FFP rules…

  • vbhgft

    Sickandtiredstill Caulkin is an embarrassment. How he has gained employment at The Times is a mystery. P*** poor cliche-ridden journalism.

    So the sackpardew.com people are led by an ex-University student. How middle-class. Pathetic.

  • GeorgiaPeter

    northernirishtoon Porciestreet;
    It’s not about gate receipts though is it,  It’s always about how many Rangers shirts he will sell worldwide as the Bears have a much much larger fan base to ours.

  • Maximus Moose

    Big Mike doesnt need to own Rangers to get full control all he has to do is loan them money, Then the countrys biggest Snide can hold them to Ransom i.e Do what i say or i want my Cash back !
    Love him or hate him he`s no Fool

  • Vito Genovese

    He should plough the lot into the team because at the end of the day, the publicity(Not the free advertising) his sports shop has received has easily added value to his business.
    Its always Mike Ashley, SD supremo, owner, when you read the latest about him in the papers. Newcastle United has done more for his business than you can imagine.

  • Sickandtiredstill

    As you don’t give any explanation for your opinion and seem to be against anyone who went to university, i have idea what your point actually is? To me, his article pointed at how powerless many people/supporters feel and the negativity Ashley has instilled. Similar to the comments in the Chronicle tonight.

  • northernirishtoon

    Nothing can compete with the tv money in the premier league. Short sales are a tiny fraction of the club’s income. It doesn’t add up. He will never own rangers.

  • northernirishtoon

    You can’t advertise club sponsor in the champions league therefore it can’t be for that reason.

  • A lex

    northernirishtoon SD logo would be on the shirts, and games played at the Ibrox @ Sports Direct Arena.

  • A lex

    northernirishtoon Loans, exclusives on merchandising, 8.9% shares already held, cronies on the board, notice of an intention to take security over assets, more loans offered – nah, he’s not interested at all in Rangers, is he?!

  • Greekgeordie

    Re the Rangers debate, it will make no sense in choosing Rangers to Newcastle, one EPL televised game will give much greater worldwide exposure than a number of CL games, unless you are talking about finals and semis, which is very unlikely Rangers to achieve.
    Recent disposal of a small number of shares, for the Ashley’s of this world, in SD produce more money than a football club will give you in many years. Ashley is using our club as an advertising carrier and that is all, so save your energy and time to concentrate on supporting the team, than create an element of division among the fans, as much as I do not agree on the way Ashley is running a football club, I do also realise that we are all helpless in changing the set up.
    A football club is a source of recreation, not a business acquisition, but unfortunately with the present laws and massive investments coming into the game, been from the television companies, or some super rich people from around the world, for the people running a football team, such as a manager with the old meaning of the post, they are out of their league and knowledge boundaries, hence the head coach position is invented.
    The only difference to the system that makes it work or not, is winning games.

  • LeazesEnder

    amacdee Of course it is, that’s why he was after £200m from SD at the AGM.

  • vbhgft

    Sickandtiredstill I actually found it a profoundly depressing article, particularly the bit where “Richard” says that sackpardew.com “gave him some purpose in his life”. Heaven help us. What a life he must lead if he requires the anonymous, vituperative hounding of a football manager to give it some purpose.

    “Richard” is 28 years old and he is blathering on about “boring football”. Good God, there has been some rubbish played over the years that far outweigh anything “Richard” has witnessed in the twenty years that he could conceivably remember watching.

    He should try watching lower league football. Now that is boring. Or the African Cup of Nations.

    The whole article left me devoid of any sympathy for these people. If they don’t like what they are witnessing/experiencing then don’t go. Give us all a break from you.

  • LeazesEnder

    Sickandtiredstill I’ve never found Caulkin in the remotest bit excellent…. bit of a drippy lad!…I’ll have a look!

  • Joseph Bonanno

    There is no such thing as bad publicity, only publicity. Was it the largest sports retailer in Britain in 2007?

  • Omnipotent Geordie

    Tossser

  • Omnipotent Geordie

    You Sir are a restarted Idiot! Mr Caukin is a fine journalist!

  • Omnipotent Geordie

    My Parents were working class, people would class me as a Middle Class Professional WTF has that got to do with Supporting NUFC?

  • Sickandtiredstill

    vbhgft Sickandtiredstill 
    Look, mate, I’m not going to debate the more articulate parts of that article with someone who plainly doesn’t get it. Simply put, getting rid of Pardew was an avenue to express the hate of the regime itself (and of course he was shite). We are not discussing the meaning of life here, we are discussing our feelings as NUFC supporters and what is happening to our club.
    As for rubbish football, I’m 52. I used to get the bus to St James (from my council house), climb through the undergrowth beside the old Gallowgate end, and climb over the wall – helped by old ‘gadgies’. I can actually say I saw the club win a cup as I was there when they beat Burnley for the Texaco Cup. I was also there when 62000 welcomed back the FA Cup losing side after the 3-0 Liverpool defeat. 250,000 lined the streets of Newcastle  that day too.

    I’ve watched this club through thick and thin. The only time I have had any real joy was the KK years. I have no clue what your pedigree is, but if you are content to keep going to the match to support an Ashley/SD team which is going nowhere except to a balance sheet outside the club, you are exactly the type of person we are fighting against.

    I’m sure for your cheap ticket you will keep going as you have nothing else to be doing. Once upon a time we went because we believed in the Club, and even in the bad years, that hope was kept alive. Ashley is strangling the life out of it and people like you are simply jumping on a wriggling corpse. 

    Take some time to learn some facts, both financial and historical. At least people like Caulkin do something which raises awareness and could effect change.I suspect you’ll be paying no matter what the puppet master does and calling yourself a real supporter still.

  • Brown Bottle

    Wendy !!!! You’re back. Greekgeordie huh ? How’s about a kebab….50% off of course..nod,nod.wink.wink

  • Brown Bottle

    Maximus Moose Certain admiration there  MM ?

  • Brown Bottle

    amacdee Champion’s League has it’s own advertising deals. SD wouldn’t feature at all unless they become a ” preferred sponsor” with FIFA. Starting bids around 30 mill a year.

  • Brown Bottle

    amacdee Sorry…UEFA..doh !!!!!!!!!!!!

  • Brown Bottle

    Sickandtiredstill Look at the dirtballs replying…..not all…just the more recent…and tell me the pieeater hasn;t paid a fortune for PR.  Incidentally, PR is latin for wakers.

  • Greekgeordie

    There is a difference between a kebab and a souvlaki, Greeks have not kebabs, this is more of a Turkish or Middle Eastern origin, but again a Brown Bottle, could contain all kinds of alcoholic drinks, from cheap lager to a very refined pure hope real Ale, if you are getting my meaning.

  • Greekgeordie

    Re hop to hope, please give us a editing tool

  • Brown Bottle

    northernirishtoon Ranger’s have  huge worldwide fanbase….pieman sells 1 million shirts at 60 quid a pop qirh a profit margin of 75%…..45 million before he has his first breakfast pie…lurverly juberly

  • Brown Bottle

    Greekgeordie It is you Wendy…pleased you got shot of APB&WA..that was really embarrassing…you back on your meds ?

  • Brown Bottle

    Greekgeordie Fluent gibberish…a trade mark of Wendy….now, entertain us..we demand it.

  • Maximus Moose

    Brown Bottle Maximus Moose Hate him, he should do seminars on how to make a billion by shafting eveytbody

  • Brownale69

    check the latest news from Charnley no signings in Jan. And no “hurry” to get a manager.
    Thats enough for me. F the lot of em.

  • vbhgft

    Sickandtiredstill vbhgft Nonsense.

    By the way, I’m 56, first game in season 1967-68.

  • vbhgft

    Omnipotent Geordie Just plucking some games from my still razor sharp memory –

    Exeter 4 Newcastle 0
    Chelsea 6 Newcastle 0
    Millwall 4 Newcastle 0
    West Ham 8 Newcastle 1
    Watford 4 Newcastle 1

    I was at all of those games. Now that was proper rubbish.

  • Sickandtiredstill

    vbhgft Omnipotent Geordie I agree with you on the rubbish comment. But I’d rather remember beating Barcelona, or smashing Man U than all the times my/our hopes were shattered and betrayed. Ashley is doing that once again, yet he has all the tools and financial means at his disposal to make this all so very different. Is this something you really intend to go along and keep supporting? When the accounts are published this year and you see 50 million+ profit, yet we have no manager or ‘coach’, and we sign no new desperately needed players, I hope that fills you with more happiness as you hand the fat man more of your money.

  • vbhgft

    Brown Bottle Greekgeordie Oh for God’s sake! Anyone that has a different view to you is automatically an employee of NUFC? Ridiculous.

    APB&WA’s opinions were puerile, inflammatory and usually ludicrous. Greekgeordie’s are far better expressed – totally different.

  • amacdee

    Brown Bottle Yeah but as A lex has already mentioned there’s ways and means and you wouldnt be surprised to learn that Fatman’s already looking at the loopholes.