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Tottenham leave Newcastle trailing in USA commercial revenue ambition

6 years ago

Tottenham are leaving Newcastle United way behind as they look to grow their club off the pitch to try and bring success on it via increased commercial revenue.

The exposure via TV is now massive in America for Premier League clubs and Spurs are leading the way, while Newcastle United stagnate.

When questions are asked about all of the free advertising for Mike Ashley’s other brands, fans are told to be grateful for the ‘great’ deal with Wonga and treated to the sight of Mike Williamson delivering pizzas.

With a tiny commercial department Newcastle are showing no ambition to secure commercial deals that would take the club forward, leaving the likes of Tottenham to pull ever further ahead.

As a further illustration, Spurs have now appointed Fermata Partners to source and manage its licensing deals in North America.

Tottenham now have over 30 Official Supporters Clubs in North America, more than any other Premier League team.

Thanks to their work in attracting support and cash from the other side of the Atlantic, Spurs have registered a 48% increase in the number of US fans registered on the club’s database over the last year, plus a 45% increase in Canada.

Fermata Partners has a proven track record in the sports licensing field, having operated a successful programme across US college sports for many years.

Tottenham Hotspur is continuing to grow its licensing portfolio in North America, having previously worked with Sports Endeavors on a bespoke range of club sportswear. Spurs have also exhibited at the annual Licensing Expo in Las Vegas for the past two years, further engaging with potential licensees in the region.

Gary Jacobson, Brand Licensing Manager atTottenham Hotspur:

“We are delighted to be working with Fermata Partners. Our North American fanbase is hugely important to the club and this relationship will bring us closer to supporters in this region.

“Following on from the success of our pre-season tour in North America, not to mention the success of the US national team at the World Cup and growing interest in the sport, now is a great time for us to be making the most of a growing demand for club product in this market.”

Kit Walsh, co-founder of Fermata Partners.

“We are honoured to be aligned with Spurs and look forward to collaborating with the club to build its brand presence in North America.”

Scott Bouyack, another co-founder of Fermata Partners;

“Global football is growing mindshare with North American sports fans.

“As that mindshare grows, so too will grow the demand for merchandise.  We have already made significant progress in securing licensee and retail commitments for Tottenham Hotspur, and look forward to adding several new clubs to the collective in the near future.”

We wait with anticipation to see when Newcastle United become one of those clubs, or maybe Mike Ashley will send Mike Williamson over to the States to deliver some pizzas….


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