Is this a sign Newcastle United are now starting to sell stadium advertising?
An official club statement this morning raises the suggestion that Newcastle United could be starting to sell stadium advertising at St.James’ Park.
United have agreed a five year deal with Molson Coors who are their existing supplier of drinks such as Carling and Grolsch at St.James’ Park, both on the concourses as well as in the hospitality areas.
‘The new agreement, which also incorporates advertising entitlements across the stadium and club publications, will see the organisations’ flourishing partnership extended for an additional five years and will keep all stadium visitors suitably refreshed on matchdays and throughout the week.’
The specific reference to ‘…incorporates advertising entitlements across the stadium’ must surely include perimeter advertising and of course Molson Coors will have paid a premium for that advertising.
Even if it is just a small dilution of Mike Ashley’s free advertising then it would be welcome but hopefully this is the start of United starting to try and bring in the commercial income that would enable the club to be more competitive. As we are always reminded, the club has to live within its means.
Of course extra income coming in, doesn’t necessarily mean that it will be spent, as evidenced by the extra tens of millions of TV income last season and this one, not being used to strengthen the squad.
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