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Newcastle United Media Spin Goes Up A Level As Alan Pardew Is Locked Away

6 years ago

The media spin at Newcastle United has now gone up another level.

On Saturday the fact that both Mike Ashley and his spin guru Keith Bishop were at the Hull match, confirmed that for whatever reason, the owner is now taking much more interest in the club’s affairs than last season.

Rarely seen across the whole of last season at matches, Ashley made it known via Sky’s David Craig (another of Bishop’s clients) that he wasn’t going to sack Alan Pardew whatever happened at the Hull match.

Ashley’s PR machine was in full flow to combat the planned demonstrations against the manager, with everybody at the club nailed to a tight script following the shambles of Southampton when Alan Pardew, John Carver and Andy Woodman all let themselves and the club/Ashley(!) down with their actions.

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Papiss Cisse dug everybody at the club out of a big hole with his two late goals but it didn’t change the fact that United emerged from the weekend still rock bottom of the Premier League.

Keeping an even tighter hold on the PR spin, we have seen the strange ‘build-up’ to tonight’s match at Palace.

WIthout giving a reason, it emerged that there would be no pre-match press conference, neither Alan Pardew or any of his players meeting the press on a nominated day as normal.

On top of that there has been absolutely nothing from the manager at all, not one quote that I have seen in the last couple of days of Pardew talking about the match.

Instead, in the last 24 hours we have seen the club putting out quotes from four players; Dummett, Steven Taylor, Coloccini and Williamson, not sure what it means that they’re all defenders they’ve used?

All four have said all the right things about pulling together, teamwork, while Colo and Williamson have given out remarkably similar lines, thanking the fans and saying how important they are, plus how important it is they continue to back them etc etc.

As I said though, not one word from Alan Pardew.

It looks very much as though Mike Ashley has clinically had his manager removed from the build-up to this match, trying to paint over the cracks by using players who they think are popular (Coloccini/Williamson) to give out a ‘we’re all in this together’ type spin on the current debacle.

However, while Ashley clearly seems determined to keep Pardew in place whatever happens, even he appears to have realised/accepted just how toxic his manager is these days, and has kept him well away from the media, at least in the short-term

To try and calm the situation it has obviously played into Mike Ashley’s hands that these next three matches are away from home but unless the team find some kind of form from somewhere, surely all the spin in the world can’t save Alan Pardew if the [intlink id=”47815″ type=”post”]shambles he has overseen[/intlink]¬†continues any longer.



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