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Mike Ashley Profits Rise Again Despite England Setback

6 years ago

Mike Ashley and Sports Direct have announced yet another rise in profits, with an 11.8% rise in the latest quarter ending 27th July 2014.

In that same period sales also increased by 12.2%, from £631m to £711.2m.

The figures would have gone through the roof if it hadn’t been for England’s dismal showing at the World Cup, Ashley’s empire controlling so much of the merchandise linked to the national team.

The Sports Direct Chief Executive, Dave Forsey;

“As we highlighted at our preliminary results in July, recent trading, including the period since 27 July, has been in line with management’s expectations with some stronger weeks offset by England’s disappointing World Cup performance.

“Within Sports Retail we continue to focus on upgrading our store portfolio and integrating recent acquisitions, including Eybl and Sports Experts in Austria.”

Along with recent reported investment overseas for Ashley’s empire, including in Australia and New Zealand amongst others, it is clear that the value of the free worldwide advertising Newcastle United continues to give Sports Direct etc. will only grow.

The latest news of the soon to be addition of a [intlink id=”47087″ type=”post”]60m giant screen at St.James’ Park[/intlink] will soon be dazzling us all with more overwhelming promotion of the NUFC owner’s brands…


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