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Why The Newcastle United Puma Deal Secrecy?

6 years ago

Tuesday saw a Newcastle United Puma deal confirmed and their partnership has been extended.

In typical vague terms, United’s statement simply confirms that the new arrangement sees the association ‘continue into the next decade’.

So seemingly the players, and those fans buying them, will be wearing Puma kit at least into the 2020/21 season.

Why the secrecy?

This isn’t what other clubs do – they are happy to broadcast the fact that they have signed great deals.

Arsenal were quite happy to announce a five year deal worth £30m a season with….Puma!

So quite clearly the secrecy on Newcastle’s kit deal doesn’t come from the Puma side of it.

Why can’t Newcastle united simply state how many years and for how much?

The official Newcastle United/Puma statement reads;



PUMA and Newcastle United have today announced a long-term extension to their partnership which will see the global sports brand remain the club’s official kit supplier into the next decade.

PUMA have supplied the Magpies’ kit, replica and training wear since the 2010/11 season and today’s announcement follows hot on the heels of the reveal of the club’s 2014/15 PUMA home kit, which is now available to pre-order before going on general sale on 14th August.

Lee Charnley, managing director at Newcastle United, said:

“We are absolutely delighted that PUMA will continue to be our official kit supplier. Since coming on board in 2010/11, PUMA has been an important and committed commercial partner and we look forward to strengthening our relationship into the next decade.”

Paul Spencer, general manager, PUMA UKIB, said:

“The partnership we have with Newcastle United is an important one to PUMA as we continue to strengthen our brand presence in football. The long-term nature of the new contract demonstrates our commitment to the club and its fans. Newcastle United has a rich history with a loyal fan base and it’s a privilege to continue in our role as official kit supplier.”

Lee Charnley and Paul Spencer were joined by Newcastle United manager Alan Pardew and members of his first team squad to announce the new deal ahead of an public training session at St. James’ Park today.

The Magpies’ players will be wearing the new 2014/15 during today’s training session before it is worn for the first time in competitive action for the visit of Premier League champions Manchester City on Sunday 17th August.

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