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Is This Really Why Newcastle Are Going To New Zealand?

6 years ago

While it was good to see Newcastle United sorting out their pre season schedule early this year, it was still a puzzle for many fans as to why the club had chosen to go to rugby mad New Zealand, especially with any angle for growing the business side of the club being so limited.

Whereas it is boomtime over in the likes of America where there are countless commercial opportunities for Premier League clubs, with the live TV penetration growing at such an impressive rate.

Today though we may have found out the answer.

Mike Ashley’s Sports Direct has announced plans to launch over in New Zealand and Australia, by forming an online partnership with, which is part of the MySale group.

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The partnership will give Ashley’s Sports Direct the opportunity of immediate access to the 12 million MySale members.

On top of that online presence, Sports Direct are also planning to open a flagship stores in both New Zealand and Australia, one in NZ and three for the Aussies for starters. Sports Direct have also bought a 4.8% stake in MySale to strengthen their position down under.

Sports Direct Chief Executive, Dave Forsey;

“It will be great to enter these markets where sport is a way of life.

I’ve been really impressed by the team at MySale and look forward to working with them.”

This came on the back of some interesting comment from Mike Jarman, Chief market strategist of H2O markets;

“Sports Direct has consistently outperformed competitors, they made a lot of money last year.

“Mike Ashley though realises that to continue to create shareholder revenue he has to expand elsewhere.”

So Newcastle United will appear at the SportsDirect.Com Arena against Oldham (who will be wearing shirts produced by Mike Ashley’s Sondico brand and with Sports Direct as shirt sponsors) on Tuesday night ,before heading off to New Zealand on Friday to play against teams from Australia and New Zealand, where Sports Direct just happen to be targeting as major growth areas for their business and brands.

Newcastle United once again just a small pawn in Mike Ashley’s business empire, the football club giving worldwide exposure to SD and all of the other Ashley brands, with no income coming into the club.

Surely only a matter of time before we see Sports Direct on the front of Newcastle shirts.

If you look at anything put out by Newcastle regarding the signing of Remy Cabella, SD is plastered all over it, with only minimal coverage for Wonga who are both shirt and stadium sponsor.


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