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Mike Ashley Oldham Involvement In Pre Season Chaos

7 years ago

The Mike Ashley Oldham involvement of his business empire at the north-west club has got off to a chaotic start.

Oldham have had to cancel their planned pre season photocall because they have no…strips.

Mike Ashley’s Sondico are the new manufacturers of the north-west club’s strips and the BBC are reporting that the League One club are still waiting for both home and away strips to be supplied, which will bear Sports Direct as the new shirt sponsor. Oldham having had to play the pre season matches in training gear so far.

The one-time ‘Boundary Park’

The club are also currently without a club shop, as the new store which will be ran by Ashley’s Sports Direct is to be housed in the club’s as yet unfinished stand.

Ashley arranged for the visit of Newcastle United on July 15 to coincide with the official unveiling of Oldham’s stadium name switch from Boundary Park to the abysmal park.

An Oldham club spokesman has said that they hope to unveil their new away strip on Thursday 31 July, with the home one due on 7 August, only two days before the season kicks off.

Fans have been told that when the shirts are available, they will have the choice of buying them from Sports Direct stores or from the club’s online shop which will presumably also be operated by Sports Direct on behalf of the club.

(See below the build up to the Mike Ashley Oldham deal, with Newcastle United associations)

Article On July 3rd

Back in May we brought you news that the Manchester Evening News (M.E.N) were reporting that Mike Ashley was preparing a deal which would see him having a major involvement at Oldham Athletic, on top of his ownership of Newcastle United and shareholding & merchandising arrangement at Rangers.

It was believed by the M.E.N that the involvement could see;

Newcastle United play a pre-season friendly at Oldham.

Sondico (an Ashley brand) would become shirt sponsor.

A relationship between the two clubs would see young Newcastle players head to Oldham on loan for experience.

Sports Direct would take over the running of the Oldham club shop.

Oldham’s Boundary Park would be given Sports Direct branding.

Following this initial newspaper report, a friendly was indeed set up some weeks ago, with Newcastle United visiting Oldham on Tuesday 15th July, [intlink id=”44382″ type=”post”]with tickets now on sale[/intlink].

In addition, Oldham confirmed recently that Mike Ashley’s Sondico have agreed a five year deal as kit partner, and will supply all home & away and training kit for the players, as well as for supporters to buy.

Today the final pieces of the jigsaw have fallen into place with the announcement that under the terms of a five year deal, Boundary Park will be now known as the monstrous Park.

Also confirmation that Sports Direct will run the club’s shop at the ground.

In addition, will appear on the shirts as the sponsor..

The BBC Sport website also additionally stating;

“As part of the deal, Premier League side Newcastle United will visit the ground on 15 July to play the first match under its new name.”

All of this sums up just where Newcastle United’s place is in Mike Ashley’s empire. Crawling along with no ambition, NUFC’s job is to provide Ashley’s brands with free advertising and promotion, then step in when anything else is needed, such as provide ‘glamour’ opposition for the Newcastle owner’s latest tacky venture.

The only thing we are waiting on is how many players Newcastle will be sending to Oldham.

In May this appeared on The Mag website;

‘The M.E.N also report that as part of the deal, it is likely that Newcastle will play a pre-season friendly at Oldham and that a relationship is on the cards, whereby some of Newcastle’s younger players could head there on loan to gain experience.’

The report says that a five year agreement is proposed which would see Sports Direct take over the running of the club shop, Sondico (an Ashley brand – check out the SJP advertising at the next match) would be the shirt sponsor and the stadium is to be given the Sports Direct branding.’


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