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Confirmation Of Mike Ashley Involvement With Oldham Ahead of Newcastle Friendly

7 years ago

Back in May we brought you news that the Manchester Evening News (M.E.N) were reporting that Mike Ashley was preparing a deal which would see him having a major involvement at Oldham Athletic, on top of his ownership of Newcastle United and shareholding & merchandising arrangement at Rangers.

It was believed by the M.E.N that the involvement could see;

Newcastle United play a pre-season friendly at Oldham.

Sondico (an Ashley brand) would become shirt sponsor.

A relationship between the two clubs would see young Newcastle players head to Oldham on loan for experience.

Sports Direct would take over the running of the Oldham club shop.

Oldham’s Boundary Park would be given Sports Direct branding.

Following this initial newspaper report, a friendly was indeed set up some weeks ago, with Newcastle United visiting Oldham in two weeks time on Tuesday 15th July, [intlink id=”44382″ type=”post”]with tickets now on sale[/intlink].

In addition, Oldham have now confirmed that Mike Ashley’s Sondico have agreed a five year deal as kit partner, and will supply all home & away and training kit for the players, as well as for supporters to buy.

Oldham Chairman Simon Corney;

“We are incredibly pleased to add a brand like Sondico to our football club’s family – it is an exciting period for this club with anticipation building on and off the pitch ahead of the season.”

Sondico’s Neil Burke;

“Oldham is a club steeped in history…we are excited to be releasing the new Sondico kits in the coming weeks.

“We are really pleased to have added such a great club to our portfolio of Football League clubs.”

So two parts of the Oldham/Mike Ashley connection have come together, it remaining then to be seen in the coming weeks/months whether we will be seeing Newcastle youngsters heading on loan to Oldham and/or Sports Direct running their club shop and rebranding the stadium

In May this appeared on The Mag website;

‘The M.E.N also report that as part of the deal, it is likely that Newcastle will play a pre-season friendly at Oldham and that a relationship is on the cards, whereby some of Newcastle’s younger players could head there on loan to gain experience.’

The report says that a five year agreement is proposed which would see Sports Direct take over the running of the club shop, Sondico (an Ashley brand – check out the SJP advertising at the next match) would be the shirt sponsor and the stadium is to be given the Sports Direct branding.’


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