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Puma v Adidas…Newcastle v Sunderland

7 years ago

Over in Brazil battles are being played out not just on the field of play, with Puma v Adidas and Nike, competing for the riches associated with the showpiece football event.

With 75% of matches already played in advance of the knockout stages, countries wearing Adidas have won 55.6% of the points available to them, Nike have won 44.4% and Puma 40.3%.

Now That’s What I Call A Strip

Off the field of play though, Adidas are also making hay in the Brazilian sunshine.

Not only are Adidas expected to sell a a total of 14m ‘Brazuca’ balls worldwide, in addition they will sell over 8m replica shirts.

These are the sixteen remaining teams and the brands they are signed up with;

Adidas (Argentina, Columbia, Germany, Mexico, Nigeria)

Nike (Brazil, Greece, Holland, France, USA)

Puma (Algeria, Switzerland, Chile, Uruguay)

Lotto (Costa Rica)

Burrda (Belgium)

Adidas have already reported that they’ve sold over 2m German shirts and over 1m each of Mexico, Argentina and Columbia.

Closer to home, a more localised kit battle is going on, with news that Sunderland have now extended their Adidas kit deal to 2020.

With such resistance to what is going on at Newcastle and the reluctance to put money in Ashley’s pocket, or to promote Wonga, I’m afraid that what must be pretty much for the first time in this Premier League era, we could well see more Sunderland strips sold than Newcastle ones.

It has been pitiful the lack of new grey NUFC replica kits you see around, even when it comes to kids, which really tells you everything.

The other thing of course is that Adidas produce great kits, while sadly Puma just aren’t at the races.

The days of Keegan and Sir Bobby bring back memories of hope, excitement, some great football and quality Adidas kit. Their association with Newcastle United ended in 2010 after a fifteen year connection, another victim of Mike Ashley. Exactly why the Newcastle owner was so happy to ditch Adidas and move to Puma is known only to him.

While what happens on the pitch is always by far the thing that really matters, I can’t now help getting also nostalgic about the era when excitement surrounded even the new kit launches and thousands would queue to midnight at St.James’ Park with entertainment and food laid on. Just for the chance to be one of the first to wear the new strip and show how proud you are/were to be a Newcastle fan.

Being a Newcastle fan has never involved so many mixed emotions, even compared to when we had terrible teams in the old second division.

When so many supporters are reluctant to even wear the replica shirt then you know there really are problems to solve.


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