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Newcastle United Show Desperation To Boost Season Ticket Sales

6 years ago

With claims of thousands having cancelled season ticket renewals in January/February who were on the fixed price long-term deals, Newcastle United are desperately trying to drum up some extra sales from those whose tickets were up for renewal at the end of the season.

The deadline was the end of the May, but the club extended that by two weeks, and have now today issued another reminder so that fans don’t miss out…

Renewal packs had been sent out in March, so why the club feels supporters need more than three months to make up their mind is anybody’s guess.

The one constant when I am talking to other fans, whether they are keeping going or if they have had enough, is just how much the Newcastle fanbase is connected by the social aspect.

Repeatedly, fans are telling me how they are keeping going because they meet their mates and don’t want to miss out on the pub and having a catch up. Alternatively, other groups of supporters are now relocating next season and have collectively given up, making other plans such as going to the pub to watch it together – so they still have the social aspect.

Others of course have totally had enough and aren’t prepared to put up any more with Ashley’s nonsense.

I think increasingly it is becoming clear that the money from ticket sales is not a priority for Mike Ashley, his empire overall pays him hundreds of millions in profits without any pressing need to make money from tickets.

The most important thing for Ashley at NUFC is that the seats have fans sitting on them as the backdrop to all the free advertising. Empty seats would massively devalue the impact when his brands are beamed around the world from St.James’ Park.

This is rubber stamped by one fan I talked to the other day and he and his mates have had three year deals just ran out. The Ashley offer for them this time was only £450 a season for each of the next five years, paid season by season, the only clause that you can’t pull out of the deal at any time.

I’m pretty sure that if you went back ten years or more, season tickets at St.James’ Park were around £450.

If by some miracle Newcastle United were actually successful and everybody was also getting in on the cheap, then I would say well done to whoever was running the club.

However, this is just a cynical seat filling exercise with a readymade excuse of ‘well what do you expect when you pay so little’.

Mike Ashley had the cheek to claim that Newcastle United could out perform their rivals through Commercial and Matchday revenues…

Little wonder then that the low budget end of the transfer market is the only place Newcastle United will be operating under Ashley.


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