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Newcastle United Foundation Innovate To Help Local People

6 years ago

Ever since its inception in 1892, Newcastle United remains one of the top-ranked football clubs in England, having been a member of the Premier League for all but two years of the competition’s illustrious history.

These days, Newcastle United has attracted a stellar lineup of high-profile brands as official partners, including sports footwear and apparel giant Puma, world-famous pizza franchise Papa John’s, UK lager brand Carling, online ticket marketplace Viagogo, sports tour operator Thomas Cook, and last but not least, video game juggernaut EA Sports. On July 2013, Newcastle United signed a long-term partnership with an upstart online gaming brand that features casino games and sports betting.

, it’s not too uncommon for online gaming outfits to be associated with all sorts of sports teams, leagues, and competitions. Arsenal FC is another Premier League team that has collaborated with the Lotto Network to launch the Arsenal Lotto online gaming platform. The website features a twice-weekly online lottery game that gives Gunners fans the chance to win significant chunks of cash – all for the direct benefit of the club’s Arsenal Foundation. Online slots hub gave away free prizes to its sizeable player base by placing tennis-related icons on its Fruity Shop just a few days before the 2013 edition of the Wimbledon Championships. All told, a growing number of football clubs and leagues across Europe have teamed up with online sports betting websites, online casinos, and online poker rooms in recent years. It’s very clear that online gaming enterprises have taken full advantage of the global reach and mainstream appeal of football to promote their brands to a worldwide audience.

Of course, it’s not all marketing and sponsorships when it comes to online gaming and football. The Newcastle United Foundation was formed with the primary goal of encouraging healthy lifestyles among local families through the power of football. On match days, the Newcastle United Foundation runs what it calls Foundation Fortoons, which essentially serves as football club’s official match day lottery.

Each ticket sold before kicking off a home match will be entered into a half-time draw on the pitch; one lucky fan will then win £1,000. Naturally, all proceeds from Foundation Fortooms tickets directly benefit the Newcastle United Foundation.


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