Newcastle United Admit They Misled Fans Only 6 Weeks Ago With New Club Statement
Sadly, Mike Ashley continues to run Newcastle United with a crippling combination of incompetence and ruthlessness, their latest appalling official club statement leaving the club hierarchy open to ridicule.
Yesterday their statement announced that Lee Charnley was to be given the title of Managing Director and that Ashley was formally appointing himself as a member of the club board.
For starters I have picked out one amazing example of the incompetence that goes alongside Ashley’s slow strangulation of the club.
Compare these two quotes;
25 February 2014
‘Matchday and Commercial revenue is a key driver because that is where the club can compete with – and outperform – its competitors to enhance its spending capabilities.’
7 April 2014
‘Of our three core income streams – Broadcast, Matchday and Commercial – it is only our commercial income that we are able to affect to any great degree.’
The first quote is taken from when Newcastle United released their latest set of accounts and the second quote is part of what we are supposed to believe Lee Charnley said/wrote himself.
So six weeks ago we were told that Matchday and Commercial revenue is where we were really going to ‘outperform’ the other clubs.
Forty two days later Lee Charnley/Mike Ashley are admitting that there is no chance of Matchday income increasing in any significant way, so that leaves only our glorious Commercial strategy…
It is horrific just how badly Mike Ashley is laughing in all our faces and humiliating the likes of Charnley by using them to put out this tosh.
The idea of Commercial revenues growing to any great degree is ludicrous, never mind outperforming the opposition.
Ashley has free promotion of the rest of his empire via Newcastle United; with branding on training kit, press conferences, all TV crews forced to stand in a certain place at the training ground to show SD adverts in the background, adverts in the match programme and on the website, plus of course the overwhelming stuff actually inside St.James’ Park on a matchday.
To get Commercial money in then that would mean obviously giving something back and that would mean a dilution of the impact of Mike Ashley’s free advertising, which is never ever going to happen to any significant degree.
As the song kind of goes, ‘We’re Newcastle United, we do/say what we want’.
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