Social media is seen as a vital component of any ambitious football club and nowhere more so than the English Premier League, where thanks to the league’s global appeal, clubs are attracting fans at home and abroad via these modern marketing tools.
The appeal is massive because if clubs can get hundreds of thousands/millions of people signed up to the various services, it then allows them to market all their services/products to a massive number of people for very little money.
However, you have to be clever about how you use it and a recent study has shown who is being proactive and clever, as well as those who aren’t…
Top marketing consultancy, Accepted Socially, have studied the use of social media by all twenty Premier League Clubs and rated them accordingly. The study looked at all the various aspects of social media, including Facebook, Twitter, Flickr, Instagram, YouTube etc.
Sadly, Newcastle were ranked nineteenth out of twenty with only Stoke City keeping United from being rock bottom.
At the other end of the spectrum, Manchester City are way ahead in front at the top and seen as the market leaders on an ongoing basis. More of a worry is that even the likes of the mackems have got their act together and ranked joint seventh with Liverpool and Manchester United, clubs who are putting a lot of effort into these areas.
The report was quite damning about Newcastle United as they said;
Flickr – Praised for giving fans access to a good range of club photos.
Instagram – Club criticised for not having an active account.
YouTube –Criticised for no uploads in the previous six months.
Twitter – Described by the report as ‘decent’.
The report also commenting;
‘As we were putting the finishing touches to the report we heard how it had relaunched its Twitter page and was set to use the channel to engage more with fans.’
However, it was when it came to Facebook that the major criticism came;
“Facebook seems to simply be a sales vehicles to push Mike Ashley’s Sports Direct empire. Newcastle fans deserve better and will look at the way other clubs use social media enviously”.