Sports Direct (Don’t) Thank NUFC For Free Advertising As Profits Rocket
Mike Ashley’s Sports Direct International have now announced that gross profits have increased by 14.6% to £280.7m in the quarter up to January 26. Sales were also up in the same quarter by 11.2% to £655.4m.
Dave Forsey, the (CEO)Chief Executive Officer (funny how Ashley thinks Sports Direct need one but not NUFC…) of Sports Direct (didn’t) thank Newcastle United for all the free advertising Sports Direct gets but he did say;
“Sports retail continues to perform well driven by our on-going focus on exceptional quality, unbeatable value and availability. Online also performed strongly with non-UK online gross profit contribution expected to be greater than the UK equivalent by the end of this financial year.”
Needless to say we’d all like to see some ‘exceptional quality’ and ‘unbeatable value’ at St.James’ Park but it doesn’t look likely at the moment, though at least there will be plenty of ‘availability’ soon, considering the number of season ticket holders chucking in their tickets.
What really sticks in my throat though is when the NUFC directors (on Ashley’s orders obviously) have the nerve to claim that the rest of Mike Ashley’s empire gets all the free advertising at St.James’ Park to a worldwide audience, because nobody else is interested in buying it.
As well as the massive profits rise, if you look at the Sports Direct CEO’s words above, he is actually boasting that by the end of their financial year they will be making even more money from online sales abroad than in the UK.
So Sports Direct online sales abroad are going through the roof and at the same time they benefit from loads of free advertising at St.James’ Park, which is beamed all around the world to a worldwide audience via the Premier League broadcasting deals.
Any fans who still think that it is Mike Ashley doing Newcastle supporters some kind of favour, rather than the other way, need to give themselves a good shake.
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