In what surely must be the worst kept secret in football, Newcastle United have at last admitted that the Joe Kinnear programme notes were not actually written by the now departed ‘Director of Football’.
With each extra match programme, it became excruciatingly embarrassing that the club expected anybody to believe that the message put out on JFK’s programme page was actually written by him.
However, the club have at last come clean at their latest Fans Forum and admitted that Kinnear did not write the Ashley propaganda himself.
The club admitting that the ‘…programme notes under the name of its former director of football had publicly carried consistent board-level (Mike Ashley) messaging in relation to a wide range of matter throughout the season’.
Almost as amusing as the notes originally being presented as written by Kinnear, is that despite now coming clean as to JFK’s name merely being attached to them, the club have still tried to claim that Joe played a part in compiling them (bought the pen?) and added the following in their Fans Forum answer;
‘The board clarified that Joe Kinnear was involved in the drafting of the notes but that the overall messaging was determined collaboratively and could be read as communication from the board (Mike Ashley).’