A Mike Ashley partnership with Sunderland has been revealed today.
The Mike Ashley owned (clothing retailers) Cruise have signed a deal with the mackems.
The first visible signs of this deal will be seen on Sunday when management and players will wear Hugo Boss suits, supplied by the Ashley business.
The partnership isn’t a one-off and will carry through to next season.
Ashley bought Cruise three years ago and the deal will see them become an official partner of the club.
Robert Young, general manager of Cruise said;
“The partnership with Sunderland is a perfect example of success and we’re privileged to be a partner to the club for the cup final and into the 2014/15 season.”
It is believed that Mike Ashley has told his Cruise employees to hold off measuring up the Newcastle players for potential future cup finals….