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Does A Full Or Empty St.James’ Park Make A Better Free Advert For Mike Ashley?

8 years ago

Professional observers of the game, and in particular of Newcastle United, repeatedly tell us how badly treated fans of Newcastle United are.

People like Super Mac, Micky Quinn, and good old Bobby Moncur, have all taken their turn in voicing how the fans deserve better, and what a shame it is for everyone involved, but are they right or are the ‘fans’ of Newcastle United getting exactly what they deserve?

The popular thought amongst supporters is that the owner is using Newcastle United as a fantastic international advertising vehicle for Sports Direct. The Premier League is the most popular league in the world and is broadcast in almost every country on the planet, indeed Sports Directs latest quarterly report reveals that their overseas profit from online sales will shortly eclipse domestic profit earned online,which is surely in no small part due to the living advertising board that is Newcastle United.

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A simple question then: Do you think the advert that is Newcastle United, looks better or worse for Mike Ashley and Sports Direct, when the stadium is packed with screaming Geordies?

My personal view, and I think it is a pretty reasonable one, is that a full stadium behind his crass advertising hoardings makes for one hell of a foreign commercial. Imagine if you will the alternative, gaudy, tacky signs in an empty passionless stadium where the love has clearly departed, how good does that advert look in comparison? Hardly the archetypal image of the entertainment circus that people think of when they think about the Premier League is it?

I have heard many poor excuses as to why people still NEED to attend, here are a few..

I like to meet up with my mates and have a few pints and laugh before the match.

Really, is that more important than the future of the club? Can’t you and your mates meet up and go to a local pub (who desperately need the custom by the way), or to cheer on the Heed?

He already has my money, so it makes no difference.

If you think this is about season ticket money then that is your first mistake. Your season ticket money is nothing compared to the TV contract money and the foreign profits of Sports Direct. It isn’t about money, it is about making a stand in a very public way and showing this worldwide TV audience that the people and fans of Newcastle United have had enough.

It makes no difference if I stop going, it needs to be organised.

Chances are that it won’t be organised and you should not need someone else to organise your principles for you. It is about doing the right thing, making the sacrifice and seeing the bigger picture. By thinking that your sacrifice won’t make a difference you are playing right into the hands of the owner, this is exactly how he wants you to think and exactly why he continues to own Newcastle United, because he can rely on the blind adulation of large chunks of the Toon Army.

The sooner people realise that by attending games you are simply serving as a living advertisement for Sports Direct the better. By filling HIS stadium (and it is HIS stadium no matter how much you proclaim it to be YOUR club, it isn’t), you are validating his continued ownership, despite the fact he clearly hates the club, hates the city and hates you the fan.

By filing through HIS turnstile you are being served exactly what you deserve, it is us who see the bigger picture who do make the sacrifice and who are not getting what we deserve.

At least though us non-attenders are making the distinction between supporting Newcastle United and willingly participating in Sports Directs worldwide advertising campaign.

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