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Alan Shearer Foundation Announces Latest Challenge For Its ‘Action Hero’

8 years ago

The Alan Shearer Foundation’s ‘Action Hero’ is kicking off this year’s fundraising programme with his toughest challenge yet.

Former Royal Marine, Keith Harbottle, is taking part in the Northumberland Ultramarathon this Saturday, running the 34-mile route from Alnwick to Bamburgh. But, not content with taking on just the running feat alone, Keith will be cycling the 50 miles from his home in Ponteland to the start line and then, following the run, intends biking back again.

“I decided on this to attract attention,” said Keith. “A 50 mile cycle, followed by 34 mile run and then finish with another 50 mile cycle. This should blow the cobwebs off and get the sponsorship started!”

Keith, a Northumbria Police Officer, will be getting on his bike at 3.30am on March 1 to enable him to register his entry at Bamburgh Castle at 7am when he will be bussed to Alnwick for the start of the Endurancelife Coastal Trail series run at 8.20am.

Fundraising for the Alan Shearer Foundation under the Action4Smiles name, Keith raised over £4,300 for the charity last year and hopes to make even more in 2014, organising another series of sponsored stamina-testing challenges, a charity night, raffles and online competitions.

The Foundation was launched by regional charity, St Cuthberts Care, in 2012 with the aim of raising £250,000 a year to fund the Alan Shearer Centre in Newcastle – their highly specialist respite, residential and social provision for children and adults with complex disabilities and sensory impairments.

“Last year I was lucky enough to spend some time at the Centre and meet some of the people who use the service.  This was a very humbling experience and spurred me on to ensure Action4Smiles raises even more money for the Alan Shearer Foundation,” said Keith.

You can support Keith’s heroic activities by visiting his BT MyDonate page at;

You don’t have to get involved in any fundraising event to help, you can still do your bit by donating to Alan’s Foundation HERE – every little (and large!) helps.

To find out more general information and how you can help the great work at the Alan Shearer Foundation, click HERE.


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