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Mike Ashley Adidas Retaliation

8 years ago

There is talk of Mike Ashley Adidas retaliation this morning.

Earlier this week we brought you news of Adidas planning not to allow Ashley’s S***** D***** shops to sell the new Chelsea kit because they see it as a ‘Premium’ product not suitable for the Newcastle owner’s retail empire.

Not the biggest surprise to hear that Mike Ashley isn’t taking this move by Adidas lying down and instead The Sunday Times reports that he is planning to build up a significant number of shares in the German clothing giant to try and exert pressure.

Adidas is listed on the German Deutsche Borse and at the moment has a market value of around 18bn euros which equates to around £15bn.

The Sunday Times sources claim that Ashley intends to buy up to a 5% stake in Adidas via Sports Direct.


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