Mike Ashley Adidas Chelsea Ban
While Mike Ashley’s retail empire announced massive increases in turnover and profits earlier today, he/they (Sports Direct etc.) aren’t having it all their own way, with a Mike Ashley Adidas problem brewing over Chelsea.
It has been reported that the German sports brand is refusing to supply S***** D***** with Chelsea’s new kit.
It is believed that Adidas are looking to sell Chelsea shirts through the football club and the sports brand’s own stores and website.
The Chief Executive of SD, Dave Forsey, said;
“We cannot understand how it could be possibly be right for S***** D***** to not have the kit.”
It is believed that Ashley’s empire could hit back by refusing to stock other Adidas merchandise with a SD statement saying;
“We will pursue various strategic options in order to protect our leading global market position within the football category.”
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