Mike Ashley On Way To Even Greater TV Riches As Sky Competitor Makes Impressive Start
While Rupert Murdoch have basically had a free run up until now with no serious competitor when it comes to covering the Premier League, things look as though they are on the way to a major change.
Since the enforced sharing of the broadcasting deal to ensure no one company has a monopoly, minority partners such as Setanta have shown no signs of ever being able to use their initial involvement as a means of growing long-term.
However, BT Sport is looking a different proposition and their latest figures show that over two million customers have signed up to their TV deals and by the end of September, it had also helped to add 156,000 new broadband users.
While BT’s six month pre-tax profits had fallen by 13%, this was seen as predictable due to the new sport investment.
The BT Chief Executive, Gavin Patterson, said;
“These are good results and it has been out strongest ever quarter for fibre take-up and Openreach net connections are up 70%. BT Sport has made a confident start with more than 2 million customers signed up.”
BT Sport have targeted some of Newcastle’s biggest games so far and Saturday’s clash with Chelsea is the latest, having quickly followed the coverage of United’s last home game with Liverpool.
It is heavily rumoured that BT will be looking to aggressively target the lion’s share of the next TV deals which can mean only one thing, ever increasing riches for Mike Ashley and the other Premier League owners.
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