BT Sport On Brink Of Blowing Sky Away As Cash Doubles
It is now reported by various media that BT Sport is on the brink of blowing Sky away in the battle for the rights to elite football.
Having already secured minority coverage of the English Premier League, it has now emerged that BT Sport have outbid both Sky and ITV for the rights to show Champions League matches from 2015.
The near £1billion bid is said to have stunned the Sky/ITV combination and paves the way for BT Sport to follow it up with a determined bid for the lion’s share of the Premier League coverage when the next deal is struck.
All of this naturally meaning that the money feeding through to clubs is only going to keep going in one direction.
The 2015 Champions League deal will be for three years and the near £1billion deal represents more than double what Sky/ITV agreed in 2011.
A key part of the BT Sport deal is believed to be that they have committed to making a number of both Champions League and Europa League matches free to air, as they have for their Premier League coverage. This helps to increase the advertising interest with the increased TV audience it produces.
Sky had reportedly dismissed BT Sport as a serious competitor for the major deals but BT Chief Exec Gavin Patterson had previously said; “This is a long-term strategy for us and you can expect us to do a lot more in the future.”
Much resentment had built up from fans and customers as to Sky abusing their near monopoly, now we will have to see if long-term BT Sport deliver a brighter future for football fans and customers alike.
To view the latest deals on offer from BT Sport click HERE
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