Newcastle Have The Airport But Sunderland Now Get An Airline
Sunderland’s non-existent airport often features in derby ‘banter’ and it is often painful to see mackems at Newcastle Airport so desperate to sport their colours on enemy territory when they are off on their jollies.
South African Airways is the biggest in that country and now they have reached an agreement with the Wearside club to be their ‘Official Southern African Airline Partner’.
Sunderland’s Commercial Director, Gary Hutchinson, said;
“We’re looking forward to working with South African Airways who will support the club across a broad range of activities as we continue our global development.”
The club will be showcased through the airline’s extensive flight network while Sunderland will help to promote their global awareness via the Premier League. The first visible sign of this was the players wearing branded t-shirts in the warm-up before their defeat by Manchester United.
We may have a laugh about the lack of an airport in mackemland and exactly how long they will be able to promote the airline in the ‘Premier League’!
However, only last month Sunderland signed another commercial partnership deal where they will be promoting Tanzania as a tourist destination.
Newcastle United’s commercial income is currently disastrously low and the overwhelming amount of free Sports Direct advertising at St.James’ Park unlikely to change any time soon.
United fans may well question exactly how the club can hope to compete if it has to be self-sufficient (nothing wrong with that) and yet falling behind even the mackems when it comes to bringing in commercial income, handicapped by the lack of any drive to bring in extra money via the commercial route.
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