Mike Ashley’s Short-Sighted Ticket Policy Led To Disgrace Of Empty Seats v Liverpool
A great match against Liverpool, a reminder of why we all go to the games, many of us spending money that we haven’t really got and watching a lot of rubbish much of the time, as we wait for entertaining clashes like this to come along.
Newcastle have proudly proclaimed in recent seasons that tickets never went on general sale, with all match by match tickets going in the ‘members’ on sale period.
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In their drive to nudge/force non-season ticket holders into paying £30 for a membership, it has sadly backfired this time with the attendance of 51,703, leaving 701 empty seats out of the 52,404 published St.James’ Park capacity.
In their desperation to proclaim ‘get a £30 membership as it’s the only way to guarantee tickets for big games like Liverpool’, the gamble has failed on this occasion.
With seats still on sale all week it became more and more certain that seat were going to be left empty but the club refused to relax the members only stipulation and hence empty seats.
Sadly Mike Ashley and those running the club on his behalf will no doubt see these empty seats as a small price to pay and the overall policy a winner. I would guess that when all of the new £30 memberships are added up by punters who wanted to see this game are added up, the cash will outweigh that lost from the seats left empty. To an accountant that would be seen as a clear successful business decision.
Football however isn’t just a business and the empty seat cannot be seen as any kind of a success. As we highlighted recently, the club are allocating tickets to civil servants and local government workers with no need for an NUFC membership so why force the ordinary man and woman in the street into paying the £30 surcharge?
Every seat is a negative in St.James’ Park and as well know there is nothing like seeing a special moment like Cabaye or Dummett’s goals in the flesh.
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