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NUFC Director Claims Sports Direct Free Advertising Just Takes Up Otherwise Unused Space

8 years ago

Newcastle United Club directors John Irving and Lee Charnley met supporters on Monday night in the first ‘fans forum’ hosted by the club.

The quarterly meetings are presented as a chance for fans to meet club officials and ask them questions about the football club.

Something that you can’t miss these days when you visit St.James’ Park is the overwhelming advertising for Mike Ashley’s sports empire that greets you when you walk out into the stands at Newcastle United.

Director John Irving gave a bit of a bizarre answer when quizzed about the SD advertising.

This is how NUST (Newcastle United Supporters Trust) board member Peter Fanning (one of the fans attending the meeting) reported it via the NUST website when the question was posed.

‘They were asked if Sports Direct paid for advertising at St. James’ Park and it was confirmed that they do not.  John Irving said that Sports Direct were using space that would be otherwise unused but didn’t say how hard the commercial team were trying to find other (paying) advertisers.’

We already knew that Sports Direct didn’t pay for the advertising because due to it being such a massive help to Ashley’s sports empire, they (SD) have been duty bound to mention it in their annual report as a major benefit to their business thanks to Newcastle United giving them the free space.

The second part of John Irving’s answer takes some swallowing though. To claim that the huge amount of advertising space given over to Sports Direct inside St.James’ Park couldn’t be sold to other companies is plainly ridiculous and insulting to the fans’ intelligence.




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