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Missing Out On Building Their Brand Could Be Fatal For Newcastle United

8 years ago

After the happenings this summer it is sad to say, but Newcastle have officially “missed the boat” to finding any sort of success any time soon.

The past 5-10 years have been key into moulding teams who will be within the premier league for many years to come, to establish brands that will live on globally and to spend money in order to ensure success.

Newcastle United have done none of the above with any real vigour and thanks to an owner who would rather us remain mid-table mediocrity, we may have put ourselves back 20 years on the road to ‘success’.

I truly believe every team in probably about the top 8 of the premier league is light-years ahead of us on the pitch, and others placed lower have shown the financial ambition to challenge, so where does that leave us?

Whilst it must be noted I am not looking for marquee signings or instant success, there has been money to spend in abundance by every premier league team this year. Ashley has chosen to recoup this rather than challenge for any success in the near future.

Another year of unwanted gambling, another year of purgatory, another year of literally wiping the floor with loyal fans. I have honestly started to question my own sanity for the first time after yesterday, why on earth someone would part with their money while Ashley runs this football club is beyond me.

We are inclined to support our club for obvious reasons, but it is becoming a sort of emotional blackmail; I feel uncomfortable buying anything related to the club and feel absolutely sick at nearly every single event this summer. From the Kinnear appointment to the dwindling promises- 4 players, 2 players, one key player. If Ashley knew as much about football as he did about business he would be a tramp, the man has not got a clue.


Whilst I have never been Ashley’s biggest fan I have always at least tried to see the method in the man’s madness, but this window has left me lost of words, hope and pride. The fact that I actually rate Freddie Shepherd, a man who publically embarrassed the greatest manager this club has ever seen, higher than Ashley speaks volumes- he could not have done a worse job, every decision has been just awful.

For the first time in my life I have no motivation to watch games and feel a little embarrassed to be a season ticket holder. What hope do we have when notoriously ‘unambitious’ clubs like Arsenal, who are notably stringent with transfers, are smashing transfer records for players of Ozil’s ilk? Granted we could never acquire a player of his status, but there are plenty of quality players who would come here, it’s like we are resigned to a struggle 3 games into the league.

To hand over my money to a man who literally could not care less about repaying me, makes me feel like ripping the thing up. It will be a very long season I feel, we may have beaten Fulham, but they were diabolical, lacklustre and lacking any real attacking presence.

Martin Jol was right when he said we did not play well. Why do we never learn? We just managed to scrape survival last year, what on earth merits no spending this summer?

We are on the cusp of some darks times in the Toon. I hope Ashley is just recouping some money before he sells up next summer but even then we could find ourselves in the championship.

Earlier in the window I wrote a tongue in cheek article about hope being restored and some kind of positives to be taken from the Remy saga.

Alas, as the window slams shut every Newcastle fan is once again collectively mocked by the Ashley regime.

There is supporting a team through thick and thin and then there is mindless admiration with quite literally no signs of life.

This window has left our club demoralised, defeated and lethargic and the season has only just begun.


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