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Mike Ashley Launches Alternative Newcastle United Shirt Without Wonga On

8 years ago

There are a lot of things I don’t understand, such as how computers work and why anybody would want to own a cat.

However, Newcastle United are at the centre of my lack of understanding these days, almost everything that happens I’m left wondering why?

For example, the relationship between Mike Ashley, Wonga and Puma is all very puzzling.

Why Ashley got NUFC involved with the payday lender is baffling, while waiting until the summer holidays were all but over before launching the new home shirt is beyond me.

The latest move I can’t get my head around is that Mike Ashley has now launched a new Newcastle United shirt which doesn’t involve either Wonga or Puma.  Thus giving fans the opportunity to buy a shirt that benefits neither of the club’s main commercial partners.

If you don’t want the payday lender on a Newcastle shirt you don’t have to. You can only imagine that Puma and Wonga can’t be at all happy with this latest left-field Ashley move.

This is how the club announced the new shirt;

‘The official replica match shirts worn at Steve Harper’s 20 year charity match can now be purchased online.

All of the Newcastle United Xl team wore the official shirt, which has been released for sale to raise further money for the charities involved.’

Mike Ashley doing this solely for the good of the charities takes some stretch of the imagination, so why, especially if it upsets the club’s commercial partners?

The shirts aren’t available via the club shops and so I followed the link.

This is who is manufacturing/marketing/selling the shirts;

‘In 2012 Vandanel announced the launch of Sondico Professional. The new brand launched in association with Sports Direct, will provide sports apparel to all levels of the game from grassroots to pro clubs.’ (Click HERE to see more about them and how to get the shirts)

I can only guess that ‘in association’ equals it being yet another company Ashley owns partly or wholly. We can only assume that when the press release says the shirts will ‘raise further money for the charities’ it means all profits will go to them, as surely anything other than that would be beyond the pale…

The shirt doesn’t look brilliant, in my opinion, with the alternative sponsor on it but for most of you I guess anything would be better than Wonga on the front.

As I indicated at the start, very little makes sense these days at Newcastle United and the reason for that is…it doesn’t make sense.


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