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Newcastle United, Sunderland and The Twitter Revolution

8 years ago

With social media playing an ever bigger part in many people’s lives, in business it is no different and the region’s football clubs are embracing the likes of Facebook and twitter to varying degrees.

Newcastle United are unsurprisingly the region’s top club in terms of Twitter followers, though the club would have to be really cocking things up for it to be any different.

(Naturally the most vital Twitter address is our own – @nufcthemag)

An interesting article in the Evening Chronicle gave some quirky and bewildering statistics.

When it comes to number of Twitter followers this is how the clubs rank in the north east;

257,900 – Newcastle United
143,500 – Sunderland
25,300 – Middlesbrough
9,700 – Hartlepool
6,000 – Darlington
3,700 – Blyth Spartans
In terms of Newcastle, just under half the followers are based in the UK, with the USA next highest with nearly 11% of United’s total, then both Indonesia & Japan with 3.6% each of Newcastle’s 257,900 followers.

When it comes to cities, the likes of Liverpool, Manchester & London are next highest after Newcastle Upon Tyne in terms of cities where most followers are based. The next two most popular cities would be  slightly harder to guess; Jakarta (Indonesia) and Bogota (Columbia).

With Sunderland it all gets a bit surreal. Yes we know their owner is US based but according to the Chronicle, over half of the mackems’ Twitter followers are based in the United States and New York is their top city, followed by Sunderland in only second place! Followed then by London, Philadelphia and Los Angeles.

All interesting stuff but obviously top of the list for the clubs is working out how to make money via social media.

Currently, the majority of Tweets sent out by Newcastle United are trying to flog a bizarre cross-section of items from the club shop.

Exactly how many slide tackling gnomes will end up in Bogota and Jakarta is anybody’s guess…


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