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Newcastle United Shamed By Reaction Of Other Clubs To Payday Lenders

9 years ago

Newcastle United experienced a massive backlash when it announced that a pay day lender would be the new shirt sponsor.

Many fans are adamant that they won’t buy any merchandise with the sponsor’s name on as they believe it is morally wrong to show support for companies charging desperate people massive interest rates on borrowed money.

Mike Ashley and Newcastle United were predictably unmoved.

However, elsewhere this is not the case and other clubs have actually listened to their fans and acted accordingly, what a novel idea!

As it happens, the clubs in question aren’t exactly in the best financial position but some things come before money.

Sheffield Wednesday were approached by a payday lender who was offering 25% more than they could get elsewhere but this is what  Chairman Milan Mandaric had to say;

“We felt that the business model the company operates was not one with which we were comfortable to support as our main partner. In addition, we take great pride in our standing as a community focused football club and believe this partnership would not have been welcomed by the majority of our supporters.”

Sheff Wed have now been joined by Bolton, who have reversed their move to enter into a sponsorship with QuickQuid.

Bolton had last week announced that the pay day loan company would have its logo on their training kit and matchday strip.

However, such was the opposition from fans and the local community at large, Trotters’ Chairman, Phil Gartside yesterday said;

“We don’t want our commercial relationships to come between us and our community.”

While the following also went up on the official Bolton club website;

‘The club have taken on board feedback from our fan base and following discussions between chairman Phil Gartside and several local and national politicians, including the leader of

Bolton council, Cliff Morris, we will no longer be entering into a sponsorship with QuickQuid.

The club is proud of its place in the local community and has worked tirelessly for a considerable time to build relationships across a wide spectrum of community projects.

Whilst we anticipated some negative responses from the initial agreement, we underestimated the adverse reaction to the sector of business in which the sponsor operated.

We are proud that our club will be working closely with a local community technology company (FibrLec) that has grown from the university of Bolton.’

I feel quite ashamed as a Newcastle fan that our club will be blighted by having that sponsor on our shirt. I wonder if we (the fans) could have done more but the backlash against the Wonga deal left nobody in any doubt about what Newcastle fans thought of the deal, especially with the majority of us living in an area that is being hit harder than anywhere else in these harsh economic times with so many people struggling.



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