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It Wasn’t Just On The Pitch Where Newcastle United Were Keen To Help Last Season

11 years ago

Newcastle may have struggled on the pitch last season and on the business side things haven’t been great overall with commercial revenue shockingly low for a club of United’s stature.

However, credit where it is due and in a recent ‘mystery shopper’ survey, Newcastle ended up in a Champions League placing.

Sports insight specialists BDRC Continental ran a survey where they decided to mimic genuine commercial enquiries for Conference bookings. For each club, four meeting/event enquiries were made with two approaches by telephone, one by email and one via the club’s official website. It was then left to see how each club responded to the various enquiries.

Throughout the Premier League the response was astonishingly poor with in many cases not even a follow up/reply to enquiries which could well have been giving clubs bonus business on top of their core activities. While the Premier League like to portray themselves and their member clubs as great business successes, the answer might be somewhat different if it wasn’t for the TV windfalls which make up the majority of most clubs’ turnovers.

Using their normal criteria for rating how businesses deal with such conference enquiries, Premier League clubs averaged just 40% satisfaction compared to a general industry standard of 75%.

It was good and bad news for NUFC as the club finished fourth top, however the score was still under that industry average with 59%.

So maybe a case of well done but could do better. Away from Newcastle, one unnamed ‘prominent London club’ achieved only an 8% satisfaction rating.

Sunderland joined Newcastle in the top five to back up claims that maybe the north east is one of the most hospitable parts of the country.

The top five;

Swansea 95.5%
Aston Villa 94.75%
Reading 82.5%
Newcastle United 59%
Sunderland 54.75%


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