A Man Walks Into A Pub (TV Station) And Says “I’m Newcastle’s New Director Of Football”
The fact that Joe Kinnear is returning to St.James’ Park is obviously a mad enough thing in itself, with nothing really needed to be added to embellish this story.
However, trust Newcastle United to make JFK’s appointment into an even bigger circus than it was going to be anyway.
A bit like circus clowns driving in for the finale in their exploding car but using actual real explosives to make sure the joke can’t be ignored by anyone.
In modern football clubs now, all contact with the media by any player or member of staff is carefully handled by the media department, Newcastle are no exception.
If any journalist wants to talk to the tea lady or Fabricio Coloccini (or the Director Of Football…), it is the same difference, an official request is made to the media department and if they say yes then they arrange the interview and oversee it. Even the odd occasions when Derek Llambias puts his head above the parapet, he may very well have made the decision to do it but he will then get his media department to set it all up and help control the message that goes out.
If a journalist is daft enough to break the rules and speaks to a player or anybody else without media department authorisation then they risk being banned, that is how strict it all is now.
In Newcastle United’s case, Wendy Taylor is United’s head of media and works with Mark Hannen and recent signing Lee Marshall to oversee all press contact. They do a great job against all the odds but I would have paid good money to see the look on their faces as events unfolded yesterday.
Rumours surfaced in the afternoon and then before you know it, Joe Kinnear is on SKY Sports News confirming his own appointment!
However you dress the appointment up, JFK’s return was always going to be a shock to the system but at least if it had been announced in a normal way then you’d think some lessons had been learnt.
For example, if this morning a press conference had been held with Joe sitting in between Derek Llambias and Alan Pardew, with all three of them explaining how this appointment was to everybody’s benefit and how it would take the club forward again, then the club couldn’t have done any more to try and sell this move to the fans.
Instead, Joe has lunch with Mike Ashley and then strolls over to the SKY Sports cameras and starts talking off the top of his head, with nobody having a clue as to whether even Mike Ashley was aware that the ‘announcement’ was going to be made.
I feel really sorry for the NUFC Media Department, the fact that it is now the next morning and still no official statement released by the club, or even confirmation that Kinnear has actually got a job at St.James’ Park. Nothing from the club doesn’t mean all of the media department slept through the whole of Sunday and are only finding out themselves this morning (as opposed to finding out yesterday afternoon…), on the contrary they will have been desperate to put something out to regain some kind of control of the situation.
The only possible reason for their silence is that those above them have refused to sanction any kind of public statement as yet, as to why that would be you can only guess/scratch your head.
If indeed Joe JFK Kinnear is now Newcastle United’s Director Of Football I can safely say that while the fans may be feeling hard done to this morning, spare a thought for those people working in the Newcastle’s media department, they now have the pleasure of working with Joe Kinnear, happy days.
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