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The Story Of Mike Ashley, Wayne Rooney and Who Owns Sports Direct News?

8 years ago
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Earlier today we brought you news of claims that Newcastle United had been in talks with representatives of [intlink id=”28703″ type=”post”]Wayne Rooney[/intlink], to try and bring him to St.James’ Park.

The story was given an extra angle because it was an ‘exclusive’ from Sports Direct News, a new Mike Ashley website covering sporting news and transfers etc and carrying as much Sports Direct advertising as St.James’ Park.

A source close to the negotiations told us…Low level conversations have already been held between Newcastle and Rooney’s agent’

When the story broke, the Northern Echo though ‘rubbished’ the report, claiming the website is a ‘completely different business organisation’, with only Sports Direct ‘branding’.

‘Sports Direct merely have a branding agreement with the website, which is a completely different business organisation.

Senior Newcastle sources have comprehensively rubbished the claims, which have absolutely no substance.’

However, when covering the launch of the ‘Sports Direct’ News website only 8 days ago The Telegraph (see below) reported that it has ‘its own team of journalists’ and is a £1m joint venture with ‘My London News’.

The high street retailer (Sports Direct), where Mr Ashley is the executive deputy chairman, has launched a website called Sports Direct News which covers the major sports and aims to break exclusive stories with its own team of journalists.

The website puts Sports Direct into competition with traditional media organisations and specialist sports websites. It is part of a strategy to build Sports Direct’s presence online and the retailer’s brand.

Sports Direct trialed the website last October using third-party content, but it has now launched with its own material. Sports Direct News, which carries advertising for Sports Direct products and promotions, is a £1m joint venture between the retailer and media company, My London News.

Then later today the Sports Direct News website carried the following;

‘Sports Direct News wishes to express its sincere apologies to Wayne Rooney and Triple Sports and Entertainment Group for publishing the article ‘Newcastle in shock Rooney bid’ which was formulated and published without authority, merit and is untrue’.

So at the end of the day we now know the story was a load of rubbish and think we know who owns the website….Sports Direct!

The one definite thing is a lot more people now know about the Sports Direct News, fancy that.


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