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Mike Ashley Makes Two Major European Signings …But Don’t Get Too Excited

8 years ago

It has just been announced this morning that Mike Ashley and Sports Direct are making a ‘major international expansion’ with ‘two European acquisitions.

The news has been reported by the Telegraph;

‘In corporate news, Sports Direct, the retailer owned by Mike Ashley, has announced a “major international expansion” with two European acquisitions.

The company agreed to pay a total of €40.5m for a 51% stake in Austrian Sports Chain EAG, with the right to buy the rest of the shares over the next five years.

Sports Direct has also acquired a 60% stake in Sportland International Group who are the biggest sports retailer in the Baltic region.’

Yet more signs of the ever growing business empire of Mike Ashley, a real success story in today’s rubbish economic climate, whichever way you look at it.

My massive regret is that Ashley has no interest in running Newcastle United in the same ruthlessly ambitious way that he runs the rest of his interests.

If Mike Ashley put a team of people in to run United, who were of the same standard as those who help him orchestrate Sports Direct’s success, then I am totally convinced that he would make Newcastle United a massive success both on and off the pitch.

Whereas, all we have is a skeleton staff at St.James’ Park and the club operating basically as a cheap (free) and cheerful advertising hoarding for his Sports Direct empire.

The only ambition to hang around the Premiership with no drive to be anything other than a medium to long-term safe investment.

Summed up by Alan Pardew’s illuminating words at the end of the last campaign…’Thank God we’re not in Europe next season’!!!



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