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Return Of St.James’ Park as Signs Come Down

9 years ago

Leaving aside the controversy over the identity of Newcastle United’s new sponsor.

Today saw the welcome sight of the SD signs being removed at St.James’ Park in advance of the return of the…St.James’ Park signs.

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While the SD branding will continue inside the stadium, at least a relief to see the unsightly Sports Direct signs removed from the outside of the ground.

Now I’m left with a bit of a feeling of what was all that about, though of course the amount of publicity generated by the whole furore will have done a certain sports retail owner little harm at all.

Onwards and upwards I suppose is the message, though for those still not too keen on the merits of Wonga and/or Sports Direct, sunglasses may be advisable when inside St.James’ Park, especially once the deal kicks off properly next season.


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