Sky Sports have acknowledged that the entry of BT Vision, in particular, has helped to send the bidding rights for Premier League football into the stratosphere with seemingly more to come.

At the recent ‘Leaders In Football’ conference, Barney Francis (Managing Director of Sky Sports) said, “It (broadcasting rights for Premiership football) is particularly competitive now, it wasn’t particularly competitive 2 years ago. The market rate depends on how many buyers there are out there”.

Under the current deal, BSkyB paid £1.6bn to broadcast 115 matches but when the new deal kicks in next August, they will be paying £2.3bn to show 116 matches in the three year agreement. This represents a 40% increase on the current deal.

With the likes of BT Vision seemingly looking to be a long-term player, it really does send your head spinning if you look ahead to what kind of deals will be thrashed out when agreement is reached for the 2016/17 season and beyond.

When all the international rights are sorted for the 2013-2016 seasons, once combined with the money paid by the likes of BSkyB for domestic rights, it is projected that Premier League clubs could be looking at around an extra £20m a season extra.

So while whoever finishes bottom of the Premier League in this current season will pick up around £40m, that could well jump to £60m for whoever finishes twentieth in the 2013/14 season. Of course if Newcastle continue their popularity in terms of being picked to feature live so many times, then that plus a decent league position could well see them up nearer the £80m mark in terms of TV money from the season after this one.

These mindblowing amounts of money  certainly put into perspective deals such as Newcastle’s recent sponsorship deal with Wonga which is reported to be worth something between £6m and £8m a season.

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