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Mike Ashley Embraces St.James’ Park Once Again

12 years ago
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St.James’ Park was returned to us for the Olympic football matches in the summer but all too quickly the covers were pulled off and we were back to the Sports Direct Arena.

I know the club don’t comment on pretty much anything but there hasn’t been a word about the supposed search for a stadium sponsor, so I’m guess it will be SDA for the foreseeable future.

However, there is a little bit of St.James’ Park still at…St.James’ Park, as I discovered the other day.

Browsing on the official website I was having a look at the t-shirts in the club shop and came across the one above.

Is that irony at its best? Mike Ashley takes the name away from our spiritual home but still looks to profit from it.

You truly couldn’t make it up!

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