Despite the fans telling scientists that they had as much affection for their team as their wives, results showed that they were far more stressed when destroying a picture of their partner.
They also had to choose between sticking needles into voodoo dolls of their favourite player and injuring him for the next game or their partner and making them ill for a week.
Roger Harrison, from Puma, who commissioned the research; “As football fans we often hear about fans who suggest their team is more important than their girlfriend or spouse, so we decided to have some fun and put it to the test.
Amongst the Newcastle United participants, who are known for being some of the most loyal and passionate fans in the world, it was clear to see supporters chose their wives over the team. In a game of two halves it seems it’s the other half that wins”.
Marcus Munafò, professor of Biological Psychology at Bristol University; ” We set out to find out what they, the fans, were secretly thinking even when their actions may have been telling a different story”.