NUFC and Premier League Deliver Record Profits For SKY
Latest news just announced this morning is that BSKYB, who bring SKY Sports into our home, have just announced record profits of £1.2Bn which is an increase of 14%.
It is easy to forget that there is a flipside when we talk about all the TV money that has transformed football, it has also made the operating company into a very successful business.
The rights to the English Premier League have been the making of BSKYB and I would fancy that just like me, not many of you out there would be taking a SKY package based on repeats of classic comedy sitcoms of your youth, that you then realise weren’t very ‘classic’ at all.
Heightened competition pushed the price even further up on the SKY/Premier League agreement which will now deliver around £1Bn per season into Newcastle United and the rest of the Premier League from 2013-2016, with BT the latest to buy up part of the package.
For all our moans and groans at times, English football is a great ‘product/brand’ and SKY’s coverage has transformed what we see on our screens, not just in terms of the number of matches but the way in which it is presented.
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A lucrative arrangement for both parties and in this age of austerity you have to say the English Premier League is a great success story in terms of generating cash, now if only they could work out a way that the money didn’t all end up in the pockets of the players…
An example of the breadth of football coverage these days is Newcastle’s kids have reached the ‘Milk Cup Final’ against Desportivo Brazil and while it is on BBC2 Northern Ireland, if you live anywhere else in the UK you can catch it on SKY Channel 972, the final kicking off at 8.20pm tonight (Thursday) at the Ballymena Showgrounds, meaning you’ll be able to watch Newcastle three nights in a row on the box (see below).
A bit of a change to when I was a lad in the seventies and the only two live matches you could rely on seeing each season were the FA Cup Final and England v Scotland!!
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27th July Newcastle play Olympiakos in the first of their two matches in a three-sided tournament at the Algarve Stadium near Faro, kick-off 7.45pm (UK Time). (Live On ESPN)
28th July Same venue as the night before but this time United face Braga with kick-off once again 7.45pm (UK time). (Live On ESPN)
18th August Premier League kicks-off – Newcastle v Spurs 5.30pm (Live On ESPN)
25th August First away match – Chelsea v Newcastle 5.30pm (Live On ESPN)
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