Earlier this year, I wrote an article in the Mag (the 3 dimensional toilet-friendly version, as opposed to this slick new electric version what fits inside one’s telephone) regarding the controversial renaming of St James’ Park, and subsequent debate.

I think that the recent good business and excellent performance all round would have seen Mike Ashley almost completely absolved in the eyes of many fans had it not been for this hideous PR cock-up leaving one last cloud lingering over the owner’s name.

Anyway, for internet-only readers yet to commit to purchase of a magazine (check outside, I think that tea bag you hung on the washing line’s nearly dry) the gist of that article was to query whether it would be worth the ignominy of a sponsor’s name if it put another Cisse on the pitch every year?

Furthermore, exactly how far would we be willing to go in selling the family silver in the name of success? The plethora of multi-coloured kits we change into on a constant, unnecessary basis for away matches suggested to me that a time would come when all away games were played out in a second/third kit while the famous black and white was marginalised and used only for appearances at SJP. This would follow on from a rule used in some American sports where the home team always wears white, meaning that a viewer happening across the game on TV will instantly know where it is being played. And as we all know, TV is very, very important.

I still maintain this away kit foolishness is fast approaching, but I wasn’t prepared for today’s news that one club has already gone a massive step further. Cardiff City today announced that they are abandoning their traditional blue kit and changing their home colours to red, after 100 years and despite a nickname of the Bluebirds. This soul selling is, of course, at the behest of an investment company looking who are set to plough a good £70 million into the club, but on condition of their adopting a shade that will ‘expand the club’s appeal in international markets’.

It is truly sad beyond words that the traditions and history of a club can be so grossly violated at the behest of some little shit of a marketing ‘expert’ working for some power-hungry carpet baggers exploiting the club on the promise of the almighty dollar. The fact that the legions of loyal, local Cardiff fans are enraged by this is irrelevant of course, as they are nonentities compared to feckless pricks in wherever  buying a random shirt they have no emotional or consistent attachment to. The whole process stinks and I sincerely hope and genuinely believe that Cardiff will immediately revert to their traditional blue once this shower of fly-by-nights are gone.

It is vital in these consumer-driven, materialistic times that we hang on to the core of what is important and defines a club as the entity it is. Looking at what has happened here, I am certain now that I don’t want any £10 million player that badly.

Why not start a 10 issue Mag subscription with the superb new summer special – every month a new issue direct to your door. Subscribe online here

Buy a single copy of the summer special online here in The Mag Shop available for worldwide delivery.

A bumper 60 page issue of classic Newcastle United coverage with a European flavouring!

  • Guest

    I am pretty sure most fans were and are happy with the extra money being brought in. 

  • BAB

    In reply to ‘guest’, there was and is no extra money coming in to the club after they haven’t sold the rights. 

    • Hollydog

       Not on the face of it but I think you will find some clever creative accounting going on between Ashley’s various companies, way above the understanding of us mere mortals.Nufc (and MA) could well be benefiting from the rename in the “books” we will probably never know.

  • Shamo


    Even IF we were getting the money i’d still be royally p***ed off. But we’re NOT GETTING ANY MONEY FROM THIS AT ALL. 

    Look at our stadium these days. It’s truly awful to see. Even our once iconic ‘NEWCASTLE UNITED’ sign has been tarnished by a cheap s***e knock off sign.

    Don’t be surprised when we run out to ‘SPORTS DIRECT DOT COM, UK’S NUMBER ONE’ instead of ‘Local Hero’.

    Yet we’ll sit back and take it, because we finished 5th. 5TH!!!! Amazing. It won’t be in 10-15 years time. All it will be remembered as is the year we sold our soul, that sowed the seeds for strip colours to be changed etc etc.

    But hey we finished 5th so we’ll take it. We’re awful fans with things like this. Imagine what Liverpool or Man Utd fans would have done if their stadium name were changed???

  • no chance because it is only the money he never spent before after selling likes of caroll, sorry but man ure and liverpoo fans would not tolerate name changes to even a stand let alone a ground. he cannot redeem himself through doing what should be his job anyway and spending a few bob when needed in positions, but his trash logo will not be sold on so why on earth should our class name NUFC SJP FOREVER!!!!!!!!!!!

  • hilly

    stay loyal to traditional nufc and buy your tops from the old fashioned football co,tops ranghing back to 1927